2K Sports Announces NBA 2K9 Now Available in Retail Stores

October 7, 2008

2K Sports Announces NBA 2K9 Now
Available in Retail Stores

Kevin Garnett Heralds the Return
of the Highly Acclaimed NBA 2K Franchise

2K Sports, the sports publishing
label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today
that the highly anticipated basketball title, NBA® 2K9, is now available in
retail stores for the Xbox 360® video game and entertainment system from
Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems.
NBA 2K9 provides unmatched attention to detail this season with even more
signature style animations, deeper franchise mode, adaptive AI for smarter
gameplay, and innovative online features including Team Up for true online
5-on-5 matches, and Living Rosters for the most up-to-date player ratings and
tendencies to bring the game to life like never before.

"Without question, NBA 2K9 is the
most complete and realistic basketball simulation experience we have delivered
to date," said Greg Thomas, senior vice president of sports development at 2K.
“Not only did we perfect all the Signature Styles for each individual player and
greatly enhance our broadcast presentation with 2K-HD, more importantly, the
Adaptive AI plays an incredibly smarter basketball game this year than ever
before, The Association 2.0 will be the most robust and accessible franchise
mode of any sports title available, and our new and innovative online features
with Team Up and Living Rosters will forever change the way basketball video
games are played. It does not get any more real this season than with NBA 2K9.”

NBA 2K9 is the latest edition of NBA
2K, the #1 selling current gen basketball video game* that has also been the #1
rated NBA simulation for seven years in a row**, is back for its 10th season.
NBA 2K9 is the premier basketball game for serious players, and will deliver the
most realistic and feature-rich simulation experience ever available in the NBA
2K franchise – from gameplay and graphics to presentation and online features.
If it happens during the regular NBA season, it will happen in NBA 2K9.

Fans can also now register online
for The Other Season, a unique online fantasy league where roles are reversed
and NBA 2K9 gamers get to play for real life NBA superstars who are
participating as The Other Season fantasy team owners. Online gamers playing
exclusively on Xbox LIVE® online entertainment network and PlayStation®Network
will have the exciting opportunity to be drafted onto one of the NBA superstars’
NBA 2K9 fantasy teams. For more information on The Other Season and official
rules, please visit
www.theotherseason.com

NBA 2K9 is rated E for Everyone by
the ESRB and now available for Xbox 360, and the PLAYSTATION 3 and PlayStation 2
systems. A Windows PC version will be available on October 21. For more
information about NBA 2K9, please visit
www.2ksports.com/games/nba2k9

* According to NPD Funworld
estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA
titles for the period from September 2007 to August 2008.

** The NBA 2K series developed by
Visual Concepts outranked competitors based on GameRankings.com average scores
of 2001-2007 NBA video games.