50 Cent Is Back In New Xbox 360 And PS 3

March 27, 2008

50 CENT IS BACK IN NEW XBOX 360
AND PLAYSTATION 3 VIDEO GAME

Hip-Hop Fans Welcome Long Awaited
Sequel to the Multi-Million Unit Selling 50 Cent: Bulletproof

Sierra Entertainment, a division of
Vivendi Games, announced today that 50 Cent will reprise his role as video game
hero with the upcoming sequel to the hit 2005 PlayStation®2 and Xbox® game with
50 Cent: Blood on the Sand ™. 50 Cent and G Unit®’s Lloyd Banks, Tony Yayo and
DJ Whoo Kid will star and provide voice and likeness in the upcoming video game
this fall on Xbox 360® video game and entertainment system, and PLAYSTATION®3
computer entertainment system.

In this fictional follow-up story to
the multi-million unit selling Bulletproof video game, players will be able to
play as one of the world’s biggest hip-hop stars in an all-out battle to protect
50 Cent’s assets and to collect payment from a crooked overlord.

“We are taking this sequel to the
next level with exciting combat and gunplay, new original music, great graphics
and a new story,” said 50 Cent. “50 Cent: Blood on the Sand will have everything
my fans are looking for in a 50 Cent game.”

The 50 Cent: Blood on the Sand video
game will feature multi-player drop-in and drop-out co-op, interactive
counter-kills, driving, and aerial combat. Following the success of the 2005
Spike TV Video Game Award winner for Best Original Song “We May Be Crazy”, 50
Cent: Blood on the Sand will be packed with more exclusive unreleased music from
50 Cent and G-Unit.

“50 Cent and shooter fans everywhere
came out to support 50 Cent in Bulletproof and made it a multi-million unit
selling video game,” said Al Simone, senior vice president of Global Marketing
for Sierra Entertainment. “Gamers will be excited that 50 Cent: Blood on the
Sand will provide the ultimate 50 Cent next-gen game experience.”

The 50 Cent: Blood on the Sand video
game is written by Kamran Pasha, Producer of Bionic Woman, and is being
developed by Swordfish Studios. For more information, please visit the game’s
official website at
www.50bloodonthesand.com

Vivendi Games Mobile is also making
50 Cent: Blood on the Sand available for mobile phones throughout North America
and Europe.