Atari Announces My Horse & Me: Riding for Gold!

November 14, 2008

ATARI GOES FOR GOLD AND ANNOUNCES
MY HORSE & ME SEQUEL

-Realistic and Extensive
Equestrian Videogame Experience for Official FEI_Licensed ‘My Horse & Me: Riding
For Gold’

Atari, Inc. one of the world’s most
recognized video game publishers, today announced the development of a new and
dramatically enhanced iteration of its equestrian title, My Horse & Me, for Wii™
and Nintendo DS™. Scheduled to release in March 2009, My Horse & Me: Riding for
Gold, provides horse enthusiasts with one of the most authentic, compelling
equine experiences ever seen in a video game.

With the exclusive license from the
FEI (International Equestrian Federation), one of the world’s foremost horse
sports organization, My Horse & Me: Riding for Gold, features competitions and
courses based in actual US and European locations, realistic riding animations
and models, extensive training, grooming, and vet activities, as well as custom
horse and rider modes. The game also includes beautifully detailed environments
and an engrossing storyline that captures the spirit, excitement, and pressure
of equine competition.

The only horse game with a
multi-player option, My Horse & Me: Riding for Gold capitalizes on the
capabilities of Wii by turning the Wii Remote™ and Nunchuk™ into reins and
offering extraordinarily precise controls.

“We are very proud to be part of My
Horse & Me: Riding for Gold. The game is an achievement in capturing the
authenticity of competition and care that is so essential to the welfare of the
horse,” said FEI Chief Executive Officer Alex McLin. “Whether you ride or not My
Horse & Me is a rewarding and realistic experience for anyone who loves horses.”

Rated “E” for Everyone, My Horse &
Me: Riding for Gold will be available at retailers across North America March
10, 2009 for an suggested retail price of $29.99 for Wii and $19.99 for DS.