Atari Launches What’s Cooking? with Jamie Oliver in North America

October 21, 2008

WHAT’S COOKING? WITH JAMIE
OLIVER’ IS SERVED

Atari Launches Complete Culinary
Experience, Starring Celebrated International Chef Jamie Oliver and His Recipes

Atari has taken What’s Cooking? with
Jamie Oliver out of the oven, and served to retailers across North America.
What’s Cooking? with Jamie Oliver is a cooking game which encourages players to
create, enjoy and share recipes in the spirit of Jamie Oliver’s cookbooks and TV
shows. The portability of Nintendo DS™ means Jamie Oliver is at hand to offer
help and inspiration whenever and wherever you feel like cooking up a gourmet
treat. What’s Cooking? with Jamie Oliver is the first video game to feature
international cooking star Jamie Oliver and his delicious, world-renowned
recipes which are now available in North America exclusively on Nintendo DS.

“I’ve tried to push the game as much
as possible interactivity-wise and I’ve tried to make it relevant,” says Jamie
Oliver about What’s Cooking? with Jamie Oliver. “It’s a game and you can pass
time with it: if you get good at it undoubtedly it will have a positive effect
on your real life cooking. With the shopping lists and the sharing of recipes,
you can actually shop more efficiently too. So all of this is just fun and a
great excuse to push your cooking and get better.”

What’s Cooking? with Jamie Oliver
walks players through virtual and real-life cooking situations, from shopping to
chopping, dressing the dish to serving up meals. Players can get stuck in and
get their hands dirty in the kitchen with 100 original Jamie Oliver recipes in
the interactive cookbook, while also making use of other practical functions
such as the mobile shopping list at the supermarket.

The cooking games offer fun for
everyone with a series of recipe challenges using the stylus to chop, stir and
serve in a variety of virtual real-time 3D kitchen settings that take you on a
gourmet trip around the world. Challenge friends and family to a cook-off or
beat the clock, all the while keeping quality and taste in mind on your way to
becoming a top chef.

The recipe creator encourages
players to get their creative juices flowing by producing their own recipes from
hundreds of ingredients and utensils. Recipes can be saved alongside Jamie’s to
be recreated in the home or in the virtual kitchens, and shared with friends and
family using the wi-fi feature.

What’s Cooking? with Jamie Oliver is
rated E for Everyone and available at retailers across North America. For more
information on the game, visit

www.atari.com/whatscooking
,  and for more information on Jamie Oliver
and his products including What’s Cooking? with Jamie Oliver, visit his official
website at
www.jamieoliver.com