Battlefield Heroes Hits 3 Million Registered Players

December 16, 2009

Battlefield Heroes Hits 3 Million
Registered Players

Embark on a New Battle with an
All-New Map

Electronic Arts Inc. today announced
that Battlefield Heroes, the hit Play 4 Free third-person shooter has recruited
three million registered players. With endless hours of signature Battlefield
sandbox action and a built-in matchmaking system to ensure new and old players
of equal skill levels are paired together for fair play, Battlefield Heroes is
EA’s popular web-based free to download, free to play title. To further add to
the game’s appeal, EA today released an all-new map for the ground-breaking
title that generates revenue through advertising and in-game item sales.

The new map, named “Sunset
Showdown”, features one central control point. Set on a sunset island, players
can use a variety of vehicles to capture and control the hilltop church. Tanks
will roam free on the sunny side of the island while the shady eastern side
offers more protection for jeeps and infantry. All class types will be needed to
both attack and defend on this teamwork focused map.

“Battlefield Heroes continues to
grow fast with well over 50,000 new players joining us every week. Our players
have already logged in over 1,300 years worth of game time and nearly 300
million kills over 150 million five-minute game rounds,” said Ben Cousins,
General Manager, Battlefield Heroes team. “The vast majority of our players play
for free, but if they want to customize their character or enhance their game
with weapon upgrades or ‘widgets’ then there is a cool item for them in our
store.”

Players can quickly download and
easily launch the game from

http://www.battlefieldheroes.com
. Character customization and upgrade items
are available for Valor Points (points earned by playing the game) or with
Battlefunds (a fictional currency bought with a credit card, PayPal or other
methods such as SMS) so players can change or upgrade their hero at any time.

Battlefield Heroes is offered
completely for free*. With its fun cartoon-style graphics, customized
matchmaking and non-stop action, the game caters to players of all skill levels.

Battlefield Heroes is rated “T” by
the ESRB and “16+” by PEGI. For more information on the game, please visit

www.battlefieldheroes.com
or
www.ea.com
. Or follow us on Twitter at

http://twitter.com/bfheroes
.

 

*Internet connection required.