August 7, 2008
EA BRINGS FOR DUMMIES TO PC AND
NINTENDO DS PROVIDING A NEW WAY TO LEARN AND MASTER POPULAR GAMES
First Title ‘Poker For Dummies’
Available Now for PC Download on Pogo.com
A fresh way to learn exciting new
games and activities emerges today as the Casual Entertainment Label of
Electronic Arts Inc. (NASDAQ:ERTS) announces a series of For Dummies® games for
the PC and the Nintendo DS™ inspired by the world famous For Dummies brand. In
collaboration with developer Beanbag Studios, under license from Wiley
Publishing, Inc., the publisher that has printed more than 200 million copies of
For Dummies books, EA will launch For Dummies PC games in US, Canada and the UK,
and a Nintendo DS game will follow in the fall in North America and select
countries across Europe. To get the fun started immediately, the first game in
the series, Poker For Dummies featuring Texas Hold’Em, is available now for
download on EA’s online gaming destination, Pogo™, at
www.pogo.com!
Through an easy to navigate
interface, the For Dummies titles teach players the skills to master a variety
of exciting games and activities, from Poker and Solitaire to brain training and
Sudoku. Poker For Dummies features tutorials and game play for Texas Hold’Em,
Omaha and Seven-Card Stud, and is sure to entertain and educate poker novices
and enthusiasts alike. In the coming months, other For Dummies titles will
become available via PC download including Solitaire For Dummies in September,
Brain Training For Dummies in October, Sudoku For Dummies in November, and more
into 2009. Poker For Dummies and Brain Training For Dummies will also be
available for PC at retail stores in October 2008.
In November 2008, casual gamers will
be able to learn, practice and play on the go when EA launches Travel Games For
Dummies for the Nintendo DS. Travel Games For Dummies will feature tutorials and
game play for three popular pastimes: Solitaire, Sudoku and crossword puzzles,
all in one game.
“For Dummies offers an entirely
fresh take on the world’s most popular games,” said Robert Nashak, vice
president of EA Casual Studios. “By teaming up with the most recognized name in
the area of self-improvement, we can provide not only fun games, but also
everything it takes to learn and master them.”
The For Dummies series of games
allows casual gamers to comfortably and easily learn how to play, improve, or
find better ways to play their favorite games. Players begin learning the
basics, such as rules and vocabulary, through a simple tutorial mode. Then, they
participate in practice mode where a coach guides them along offering tips and
advice. Finally, when they are ready, players engage in game play on their own,
putting their new skills to use!
“We are very pleased to have
partnered with EA and Beanbag Studios to help develop a great line of games and
bring the trusted For Dummies brand to the PC and Nintendo DS gaming space,”
said John Hislop, Associate Director, Brand Licensing of Wiley Publishing, Inc.
“For years, people around the world have turned to For Dummies books and
products to learn new skills, acquire knowledge efficiently with an accessible
and fun format, and to improve their way of life. We hope the For Dummies games
will reach new users and provide existing users with an exciting new way to
learn.”
Poker For Dummies is rated “T” for
Teen by the ESRB and has an MSRP of $19.99 for both the downloadable and the
retail version. Additional For Dummies games have not yet been rated by the ESRB
and PEGI.
