EA Recruits Players for Battlefield Heroes

July 14,
2009


EA Recruits Players for Battlefield Heroes


One Million Global Players Sign Up for Unique Play 4 Free Cartoon
Shooter


Calling all soldiers! Electronic Arts Inc. (NASDAQ: ERTS) today announced that
Battlefield Heroes™, the unique Play 4 Free third-person shooter, has already
recruited one million players to sign up for the game. With no barriers to
entry, Battlefield Heroes is EA’s most recent title under the web-based free to
download, free to play business model which generates revenue through
advertising and in-game item sales. Recently going live in June, tens of
thousands of new players are joining the battle daily.


Battlefield Heroes is easy to pick up and delivers all of the award-winning
signature Battlefield sandbox multiplayer gameplay. The game features robust
character customization and a deep ability and mission system where gamers can
spend hours building up their characters. Now anyone can be a hero on the
battlefield.


Players can now quickly download and easily launch the game from

http://www.battlefieldheroes.com
. Before going into battle across four
intense maps, gamers can create a number of personalized characters. Battlefield
Heroes features a non-traditional third-person camera view so players can admire
their one-of-a-kind hero while taking out the enemy. Character customization
items are available for Valor Points (points earned by playing the game)
or with Battlefunds (a fictional currency bought with a credit card or
PayPal) so players can update or change their hero’s style at any time.


Battlefield Heroes is a new EA title that is offered completely for free* and
with its fun cartoon-style graphics, the game caters to players of all skill
levels. It also features a built-in matchmaking system to ensure that each gamer
in the 16-player matches are of equal skill and paired together for fair play.


“The team is really proud to have hit 1 million registrations at this early
stage,” said Ben Cousins, General Manager, Battlefield Heroes Team. “Creating a
character and gameplay experience that is totally yours is what sets this game
apart – your hero can be anything from a bazooka-toting pirate, a
grenade-throwing ninja or even a mime assassin!”


Battlefield Heroes is rated “T” by the ESRB and “16+” by PEGI. Please visit

www.pegi.info



for rating information. For more information on the game, please visit

www.battlefieldheroes.com
or

www.ea.com
. Or follow us on Twitter at

http://twitter.com/bfheroes


*Internet connection required.