February 13, 2009
EA TO SHOWCASE LATEST
HASBRO-INSPIRED VIDEO GAMES AT TOY FAIR
Lineup to Feature Family and
Iconic Favorites on All Major Gaming Platforms
Electronic Arts Inc. today announced
that it will unveil six new Hasbro-inspired video games that are in development
for spring and summer ’09 releases — G.I. JOE, LITTLEST PET SHOP Spring,
SCRABBLE, TRIVIAL PURSUIT, and Hasbro Family Game Night — at the International
Toy Fair in New York City. EA’s casual gaming lineup will be on display in
Hasbro’s Showroom on February 15-17, 2009.
“Our first wave of Hasbro-licensed
games did extremely well at launch through the holiday season and we’re excited
to push that momentum even further with the stellar wave of titles that we have
on deck for the next six months,” said Chip Lange, Vice President and General
Manager of EA Hasbro. “We’ll have something for every gender and generation from
G.I. JOE to TRIVIAL PURSUIT and LITTLEST PET SHOP. This is just a glimpse of
what is to come for 2009 in terms of stocking the ultimate EA-Hasbro virtual toy
and game closet for hours of fun with family and friends.”
“Toy Fair presents a unique
opportunity to spotlight the unsurpassed creativity fueling the highly
successful Hasbro-EA alliance,” said Mark Blecher, General Manager of Digital
Media and Gaming at Hasbro. “As attendees walk through the showroom, they will
see the latest EA games next to Hasbro’s newest toy and board games underscoring
the depth and extensibility of our powerhouse brands. It’s re-invention at its
best.”
Following are brief descriptions of
EA-Hasbro games to be spotlighted at Toy Fair:
G.I. JOE for all major video
game consoles will feature an exclusive storyline that picks up where the
live-action movie, from Paramount Pictures and Spyglass Entertainment, in
association with Hasbro, leaves off, allowing players to re-create and re-live
the greatest moments from the film, cartoon series and action figure toy line.
The game will feature 12 G.I. JOE characters, each with unique abilities and
weapons. Adding to the adrenaline rush will be an intense single-screen co-op
mode allowing two players to easily unite as a team in a classic struggle
between good and evil to defeat the powers of COBRA. G.I JOE is set to launch on
the Xbox 360® videogame and entertainment system, PLAYSTATION®3 computer
entertainment system, Wii™, PlayStation®2, PSP® (PlayStation®Portable), Nintendo
DS™ and mobile devices this summer.
TRIVIAL PURSUIT for all major
video game consoles will allow players to customize the gameplay experience by
choosing from three different modes of play including: Classic TRIVIAL PURSUIT,
which is played like the traditional board game; Clear the Board where players
sharpen their skills on their own; and the all-new quick-playing Facts and
Friends mode which adds a fresh social dynamic to the game that keeps everyone
involved by encouraging players to guess whether the opposing team will answer
questions correctly. TRIVIAL PURSUIT will launch in March, is rated “E” for
Everyone and will have a MSRP of $39.99 for Xbox 360, Wii and PLAYSTATION3 and
$29.99 for the PlayStation2. TRIVIAL PURSUIT is currently playable online for
free at Pogo.com and will also be available for mobile phones, the iPhone™ and
iPod® touch.
LITTLEST PET SHOP Spring for
the Nintendo DS is the latest in the line of LITTLEST PET SHOP video games made
exclusively for girls 6-10. The Spring version features a new, colorful spring
environment to explore as well as six new exclusive pets, new play areas, and
four additional mini games — bringing the original 16 mini games to a total of
20. Plus, with new accessories, girls can spend hours choosing from more than
100 different eyeglasses, hats, scarves, etc. to step out in chic spring style!
LITTLEST PET SHOP Spring will hop onto store shelves this March, is rated “E”
for everyone and has a MSRP of $29.99.
SCRABBLE (available in US and
Canada) on the Nintendo DS and PSP will offer three modes of play – 1) Classic,
which is traditional game play; 2) Speed, where players race against the clock;
and 3) SCRABBLE SLAM, inspired by the new Hasbro card game which is a fast-paced
version where players try to get rid of their SLAM cards by making four letter
words. The game includes three modes of training exercises designed to make you
a better SCRABBLE player. Adding to the word fun are six difficulty levels and a
SCRABBLE word-finder, the Official SCRABBLE Players Dictionary, and Wi-Fi
multiplayer capability for both single and multi-cart play. The Nintendo DS and
PSP versions of SCRABBLE will be released in March, are rated “E” for Everyone
and have a MSRP of $29.99. SCRABBLE is also currently available in the US and
Canada for the iPhone, iPod touch and mobile devices for $4.99 as well as online
for free at Pogo.com.
HASBRO FAMILY GAME NIGHT will
serve up some of the most popular family favorite board games — SCRABBLE,
CONNECT FOUR, BATTLESHIP, YAHTZEE, BOGGLE, SORRY!, and SORRY! SLIDERS – on Xbox
LIVE® Arcade (XBLA). The Hasbro Family Game Night destination on Xbox LIVE will
allow fans to enjoy classic versions as well as brand new ways to play including
Party Mode, which offers mini-game versions of each game. Key features include
online play, achievements, avatar support, sharing customized space with
friends, and the ability to launch new games without leaving the current game
environment. The games are rated “E” for Everyone and will be available starting
in Spring 2009. Pricing has not yet been announced.
PICTUREKA! MUSEUM MAYHEM puts
PC game players in the shoes of a museum curator to re-establish order as
quickly as possible after discovering that an unknown culprit got into the
museum and jumbled all of the exhibits. Players must search for and find hidden
objects that are listed on clue cards. Each card helps rebuild and re-organize
the museum, re-opening another exhibit. It is a race against time to restore the
museum before its reputation is ruined. PICTUREKA! MUSEUM MAYHEM is currently
available online for download at Pogo.com for $19.95. It is rated “E” for
Everyone.
