April 16, 2008
First Build-A-Bear Workshop Game for the
Nintendo Wii Scheduled for Global Release in October 2008
The Game Factory Extends Licensing Agreement
With Build-A-Bear Workshop, Inc.
The Game Factory is extending its worldwide
licensing agreement with Build-A-Bear Workshop, the only global company that
offers an interactive make-your-own stuffed animal retail-entertainment
experience. The Game Factory will be publishing the first Build-A-Bear Workshop
video game for Wii, entitled Build-A-Bear Workshop A Friend Fur All Seasons,
which will be available in the fourth quarter 2008 at the retail suggested price
of $39.99.
The Build-A-Bear Workshop brand entertains
millions of children and families throughout the world. Since 1997, over 60
million furry friends have been made at more than 370 stores worldwide. With the
launch of the Build-A-Bear Workshop Game for the Nintendo DS system in November
2007, the game has sold more than 180,000 units.
“We’re thrilled to extend our licensing agreement
with Build-A-Bear Workshop to create a Nintendo Wii game that the whole family
can enjoy,” said Henrik Mathiasen, president of The Game Factory. “In 2007, we
introduced a way for parents to share with their children the interactive
Build-A-Bear Workshop experience using the Nintendo DS system. We look forward
to the release of the new Build-A-Bear Workshop Wii game this holiday season, to
extend the family play experience.”
" The Game Factory has done a great job
translating the core values of our brand into the Wii game format, creating
another way for our Guests and their families to experience the furry fun of
Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder and
chief executive bear. “After the success of our Nintendo DS game, we are beary
excited to once again partner with The Game Factory and bring our interactive
fun to the Wii game system.”
About the Game
Build-A-Bear Workshop A Friend Fur All Seasons for Nintendo Wii is the
ultimate family-friendly game. Like a party game, up to four players can
participate by personalizing their own furry friend, playing the mini games for
medals, experiencing adventure mode, and using the medals to ‘purchase’ more
outfits and accessories. Players can use the revolutionary Wii remote to hop
their way through a sack race using the motion control function, and use the
pointer function to throw flying discs or jump on a trampoline using the Wiimote
buttons. In the end, all players attend the party hosted by Bearemy and Pawlette
Coufur, huggable Build-A-Bear Workshop mascots.
Created by game developer Neko Entertainment, the
characters and levels in the Build-A-Bear Workshop game will be rendered in 3D
and a player’s choice of a furry friend, outfits and accessories will trigger a
variety of animations and behaviors. Neko will also incorporate full interaction
between the player and his/her furry friend to unlock mini-games that will take
full advantage of Nintendo Wii system.
