March 26, 2008
GameStop Launches Mobile Text-to-Win Contest
for Grand Theft Auto IV
Players Compete for a Trip to "Liberty City"
and the opportunity to win $10,000
GameStop, Corp. today announced that it will
launch a national text-to-win contest in anticipation of the Grand Theft Auto IV
release by Rockstar Games, available April 29, 2008. The promotion will
culminate with a launch event in "Liberty City" (a.k.a. New York City) on April
28, where national winners will meet regional winners and vie for $30,000 in
prizes.
From Monday, March 24 through Tuesday, April 15,
2008, players can visit
www.GameStop.com/GTAIV to acquire the contest question and sign up for
exclusive insider information about Grand Theft Auto IV leading up to its
release. Playing for a chance to win up to $10,000 and a trip to "Liberty City"
for the launch event, participants are required to text-in one of five possible
answers using their mobile phones. Players will have a second opportunity to
enter at www.gamestop.com.
A total of four (4) national winners will be
selected at random from all correct mobile and online entries, and will each be
awarded:
- Roundtrip airfare and ground transportation to
"Liberty City" for themselves and a guest - One hotel room for two nights
- Two gift bags courtesy of GameStop and Grand
Theft Auto IV - Two hundred and fifty dollars ($250) in
spending money - One key to open a lock box at the April 28th
launch event
On April 28, 2008, the national winners will meet
the regional winners in "Liberty City" to see if their key opens Niko’s Lock
Box. Niko’s Lock Box contains 38 unmarked envelopes containing awards from $100
to$10,000. The event will take place GameStop’s flagship store at 1282 Broadway
(at 33rd Street).
For additional details and to obtain a list of
official rules, visit a local GameStop retail location or
www.gamestop.com/GTAIV.
Regional "Lost Keys" Promotion in "Liberty
City"
In addition to the national contest, GameStop
will drop red key chains in select stores in "Liberty City" from April 1-27,
2008. The unmarked red key chains will direct players to call a local telephone
number for further instruction on how to gain access to GameStop’s Grand Theft
Auto IV launch event in "Liberty City" on April 28, 2008.
