Ignition Entertainment and Playlogic Bring the "Red Bull BC One" to DS Gamers in North America

May 16, 2008

Ignition Entertainment and Playlogic Bring the
"Red Bull BC One" to DS Gamers in North America

Bring Your B-Boy Skills to the Red Bull
Breakdance Championship One Tournament, Coming Exclusively to Nintendo DS

Get ready to pop, lock and battle your way to the
top! Ignition Entertainment announced today it has partnered with Playlogic
Entertainment to bring Red Bull BC One to North America, exclusively for
Nintendo DS.

Red Bull BC One lets players transform into a
champion B-boy! Using your stylus, you’ll control the action of your very own
customized B-boy by solving puzzles and creating combo multipliers under
increasingly tough time limits. Set a high score that’s worth bragging about and
advance your player to the next round. Coupled with stylized graphics, 35
original musical tracks and a variety of mini-games, a quick, steady hand and
some creativity will throw you right into the Red Bull BC One arena.

"The B-boying scene has been growing and going
strong for over 30 years," says Ajay Chadha, President of Ignition
Entertainment. "Ignition is thrilled to partner with Playlogic to bring the Red
Bull BC One event into the hands of North American DS gamers."

"Red Bull BC One for DS boasts a never-seen
before gameplay that will please gamers and non-gamers alike. We are delighted
with this worldwide partnership with Red Bull BC One and have found in Ignition
an excellent partner to help bring this unique gaming experience to the North
American shores." says Pierre Thiercelin, Chief Sales and Marketing Officer of
Playlogic International N.V.

The ever-growing worldwide impact and influence
of B-boying, commonly referred to as breakdancing, is delivered in its purest,
true to its roots form at the annual Red Bull BC One competition. The top B-boys
from all over the world compete in the largest tournament to determine who’s got
the skills to serve it up and be crowned B-Boy champion. Beginning with the
first competition held in Biel, Switzerland in 2004, the Red Bull BC One has
grown to become the definitive B-boy event worldwide.

For more information about the Red Bull BC
One please visit

www.redbullbcone.com.