November 18, 2009
Koch Media Partners with Repetto
for "Let’s Play Ballerina" Game
Koch Media concludes deal with
prominent manufacturer of ballet clothing
Deep Silver Inc. today announced
that Koch Media and Repetto have signed a partnership agreement for the upcoming
ballet simulation game "Let’s Play Ballerina" on Nintendo DS and Wii.
The world-wide agreement with
Repetto for "Let’s Play Ballerina" means budding ballerinas will get to don
Repetto outfits in the game, and the brand logo will appear in the game and on
the packaging. Both partners will conduct additional marketing activities, such
as banners on the companies’ websites and traditional advertising in general
consumer publications, and Repetto expects to support PR efforts by offering
special merchandise.
The products in the "Let’s Play"
series distinguish offer a variety of themes and tie in with basic play styles
of girls and boys who enjoy "trying on" various adult roles. The casual games
open a door into the world of adults in a playful and entertaining manner. As
they assume different roles, they learn, for example, what it means to have
responsibility, to look after little children or animals, and to demonstrate
courage and creativity. In doing so, the "Let’s Play" titles are not
heavy-handed, but to entertain kids with games that balance learning with fun
and encourage motivation.
"Let’s Play Ballerina" for Nintendo
DS and Wii is being developed by ZigZagIsland and will be published by Deep
Silver in 2010.
