Mastiff Consumes Video Game License for Major League Eating

February 7, 2008

Mastiff Consumes Video Game
License for Major League Eating

Video game publisher Mastiff
announced today that they have acquired the Major League Eating (MLE) license
for interactive platforms.

Major League Eating, which oversees
all top eating events in the nation including the July Fourth hot dog-eating
contest, counts among its members Takeru Kobayashi, the Japanese eating
phenomenon, and American Joey Chestnut, current champion of the world.

"Major League Eaters aren’t just
elite athletes," says Bill Swartz, Head Woof at Mastiff. "They are the people
who built America. Or at least the competitive eating part of America. And I am
deeply honored that the International Federation of Competitive Eating and Major
League Eating choose Mastiff as their exclusive videogame partner." "We knew
this sport would lend itself very well to an interactive format," said George
Shea of Major League Eating. "Mastiff has the stomach and the sense of humor to
pull this off."

Major League Eating: The Game
features the world’s greatest gurgitory athletes competing across twelve
different food types. Built much like a fighting game, MLE: The Game requires
players to show brilliant on-screen eating; a mastery of offensive and defensive
weapons including burps, belches, and mustard gas; and of course the technical
mastery necessary to avoid emptying one’s stomach in a vividly colored reversal
of fortune.