New Nintendo DSi Ushers in Era of Personalization and Sharing

April 2, 2009

New Nintendo DSi Ushers in Era of
Personalization and Sharing

Two Cameras, Interactive Audio
and Nintendo DSiWare Provide Creative, Customized Experiences

On April 5, Nintendo launches
Nintendo DSi, the third iteration of the best-selling portable video game system
and the latest evolution in hand-held gaming. Nintendo DSi gives new and veteran
gamers the ability to customize, personalize and share their experiences with
friends and family. Two built-in, interactive cameras let people snap and modify
photos, while recorded sounds can be played and manipulated in interesting and
imaginative ways. Also on April 5, Nintendo will launch the Nintendo DSi Shop, a
new online storefront where users can redeem Nintendo DSi Points to download an
ever-growing variety of inventive games and applications. Nintendo DSi will be
available in the United States in Blue or Black at an MSRP of $169.99.

"The concept of entertainment is
clearly expanding to enable self-expression and creation in ways never before
possible," said Cammie Dunaway, Nintendo of America’s executive vice president
of Sales & Marketing. "Nintendo DSi is loaded with software to help people do
exactly that. It’s not just about the cameras or audio playback, but what people
can do with these features that makes Nintendo DSi such an enjoyable game
system."

Beyond the creative user experience,
these features also give developers the tools to create new games and
applications not previously possible. In the same way that WiiWare has given
developers big and small a way to deliver their most original games directly to
Wii users, Nintendo DSiWare provides access to the latest and most inventive
hand-held games from a variety of studios and genres. Here are the Nintendo
DSiWare titles that will be available when the Nintendo DSi Shop launches:

  • WarioWare: Snapped! – Using the
    built-in Nintendo DSi camera, this outrageous title puts players right at the
    center of fast-paced mini-games, challenging them to race the clock and get a
    peek at Wario’s photo album.

  • Bird & Beans – Using an elastic
    tongue, players must scramble to collect falling beans. The harder a bean is
    to catch, the more points it’s worth.

  • Brain Age Express: Math – In this
    math-focused edition of the popular Brain Age series, players can enjoy a mix
    of new and familiar training exercises. A new Themes mode also lets Nintendo
    DSi users experiment with images and voice recordings in fun, unusual ways.

  • Master of Illusion Express: Funny
    Face – This game uses your Nintendo DSi as a prop in a card trick. Draw a face
    on the touch screen and astound your audience as the face tells them which
    playing card they picked.

  • Art Style: AQUIA – The newest
    addition to the eye-popping Art Style series, this mesmerizing underwater
    puzzle game challenges players to help a scuba diver reach the ocean floor by
    matching a series of colored blocks.

In addition to a diverse, constantly
expanding lineup of DSiWare game titles, visitors to the Nintendo DSi Shop can
also download the free Nintendo DSi Browser to enjoy portable access to the
Internet. Powered by Opera, this simple-to-use application makes use of the
Nintendo DSi system’s dual-screen display to provide fast, intuitive Web
browsing.

As an incentive to get people
connected and enjoying the online content, consumers who buy a Nintendo DSi
system and connect it to the Nintendo DSi Shop by Oct. 5, 2009, will
automatically receive 1,000 Nintendo DSi Points. (Visit dsioffer.nintendo.com
for more details.) Software in the Nintendo DSi Shop will be available at four
price points: free, 200 points, 500 points and 800+ points. Users can purchase
additional Nintendo DSi Points in the Nintendo DSi Shop or via a Nintendo Points
Card sold at retail locations. Nintendo DSi Points will be available in
increments of 2,000 at an MSRP of $19.99.

Nintendo DSi allows users to create
and share unique moments using a number of distinctive features. Two cameras –
one pointing at the user when the system is open, one facing away – let people
take photos and manipulate them with 10 built-in "lenses" including Distortion,
Graffiti and Mischief. The cameras inspire creativity by letting users
personalize their photos and trade them wirelessly with friends and family. The
Nintendo DSi Sound application lets people put their own spin on their music
with the ability to play and manipulate AAC sound files accessed from an SD
card. These sonic tweaks are not saved or stored – they’re meant for having fun
on-the-fly, changing the pitch or playback speed of a clip with a simple touch
of the stylus.

Nintendo DSi features parental
controls that let adults manage the content their children can access.