PBR Out of the Chute Enters the Retail Arena

October 28, 2008

PBR Out of the Chute Enters the
Retail Arena

Crave Entertainment’s
Professional Bull Riding Game Ships to Retailers Across North America

Crave Entertainment, a leading
publisher of console videogames, and Professional Bull Riders, Inc. (PBR) in
partnership with D2C Games, Inc. today announced that PBR Out of the Chute for
Wii(tm) and PlayStation®2 computer entertainment system is shipping to retail
stores across North America. Capturing all the adrenaline and challenge of the
Toughest Sport on Dirt(tm), the game lets you play as a pro bull rider or as a
bull in multiple events leading up to the World Finals.

"As the fastest growing sport in
North America, PBR is the perfect fit for the video game world," says David
Burchi, Sr. Vice President of Crave Entertainment / SVG. "We are thrilled to be
bringing the high-octane thrills and excitement of the PBR to the living room
with PBR Out of the Chute."

"A two ton bull is a lot less
dangerous on Wii or PlayStation 2 than it is in a PBR arena, but Crave and D2C
managed to capture the essence of the sport in this game", says Sean Gleason,
COO of PBR. "We are extremely proud of PBR Out of the Chute and couldn’t be
happier about the relationship with such great game developers and publishers."

Players may create their own character and compete as a professional rider or a
tenacious bull throughout 10 three-round events in multiple locations, including
New York, Anaheim and Atlanta. Challenge the best or play as top riders,
including Guilherme Marchi, Justin McBride, and Chris Shivers. Even compete as
one of the tour’s ferocious bulls! Unlimited play modes test players’ skills in
either staying on for at least eight seconds or bucking off the rider before his
time is up. Season Mode features unlockable riders and bulls as players compete
to become the best rider or bull through the nation touring PBR season ending
with the Finals in Las Vegas. Multiplayer Mode allows players to compete against
each other as rider vs. bull for ultimate battle of man vs. beast. Become part
of the Millionaire’s Club by beating some of the meanest, toughest bulls in the
history of the PBR. Intuitive controls and multiple difficulty levels allow
anyone to pick up and play, and realistic sounds from screaming crowds to
bone-crunching falls max out the realism.

PBR Out of the Chute is now
available for Wii(tm) at a suggested retail price of $29.99, and for
PlayStation®2 system at a suggested retail price of $14.99.