Player X and Paramount Go Mobile with The Love Guru

June 22, 2008

Player X and Paramount Go Mobile
with The Love Guru

Award-winning mobile media company
Player X has launched the exclusive mobile game based on the upcoming film, The
Love Guru, starring Mike Myers.

The movie premieres in North America
on June 20th and will be released internationally over the ensuing weeks as part
of Paramount Pictures’ summer line-up.

Player X produced a mobile game
based on the movie that the company will publish across its distribution network
of more than 140 carriers and a potential audience of more than 2.3 billion
people.

The game was released exclusively on
the US’s Verizon Wireless network on June 10th and will then roll out across the
rest of the US networks over the following two weeks. In Europe it will be live
on all networks according to the film’s release date in each country.

“The Love Guru mobile game is a
great complement to the upcoming theatrical debut of the film,” states Sandi
Isaacs, SVP Mobile & Interactive, Paramount Digital Entertainment. “We are
excited to reunite with Player X to develop a game that will entertain audiences
of all ages.”

The game, developed by Tag Games,
comprises of six mini-games where players try to achieve enlightenment by
passing various mental challenges.

“We’re delighted to be working with
Paramount Digital Entertainment on The Love Guru. A Mike Myers’ movie is a big
event and we have worked very closely with Paramount Pictures to ensure the game
matches the quality, humor and originality of the movie,” said Tony Pearce,
Player X CEO.