Sony Releases MTV Programming on UMD Video for PSP

January 24, 2008

Sony Computer Entertainment
America Releases MTV Programming on UMD Video for  PSP

PSP Owners Can Enjoy Their
Favorite MTV Shows, Anytime, Anywhere

Sony Computer Entertainment America
(SCEA) today announced it is now offering popular MTV programming on UMD(TM)
(Universal Media Disc) for PSP System This is the first such collaboration
between SCEA and a major TV content provider, and it gives video-game fans
unique ways to interact with their favorite MTV programming, including
"Jackass," "Beavis & Butt-head," and "Aeon Flux." The initial set of UMD videos
are available for $14.99 (MSRP) beginning this week, enabling PSP owners to
watch their favorite MTV series on PSP’s vibrant LCD widescreen, or on a TV
display when using the newly designed PSP’s video-out

feature.

"This collaboration with MTV is a
key first step in meeting the needs of our consumers, who are utilizing PSP as a
video player more than ever and are thirsting for more content, particularly
short-form videos," said Phil Rosenberg, senior vice president of sales and
business development, SCEA. "MTV’s programming is hugely popular, and SCEA can
utilize our internal resources to appropriately manage the publishing and
distribution of these hit shows on UMD. This demonstrates our commitment to
supporting the UMD video format by delivering what consumers want to watch at
the right price. SCEA will continue to license movie, TV, and other video
content, leveraging our sales and marketing strengths, as a strategic focus
moving forward.

"We’re very happy to be working with
SCEA to bring our content to the PSP," said Paul DeGooyer, senior vice president
of home entertainment, games and music for MTV Networks’ Music & Logo Group.
"Our viewers consistently choose to experience our programming on a number of
platforms, and the PSP is a particularly well-loved device among our audience. 
We’re very pleased that PSP users will be able to watch their favorite MTV shows
when they are on the go — plus, the shows look fantastic on the PSP’s LCD
screen."

    The following hit
MTV titles are available at retail now.

  •     "Beavis &
    Butt-head: The Mike Judge Collection," Vol. 2 and 3

  •     "Jackass," Vol.
    2 and 3

  •     "Wildboyz,"
    Vol. 1 and 2

  •     "Viva La Bam,"
    Vol. 2, 3, and 4

  •     "Aeon Flux: The
    Complete Animated Collection" (2-disc set)

These shows are a great match for
the PSP’s user base, and through this collaboration, SCEA can continue to offer
highly popular MTV programs  appropriately priced for and targeted to the
core PSP owner. Additional MTV titles will be released on an ongoing basis,
building upon PSP system’s  growing library of UMD movies.

With an install base of more than 10
million users in North America, and 1.4 million units sold over the holidays
alone, the PSP platform continues to experience strong momentum. Many PSP owners
are taking advantage of the system’s video capabilities. The recent launch of
the newly designed lighter, slimmer PSP, which adds a video-out port enabling
consumers to watch videos at full standard-definition (720 x 480 resolution) on
a TV, adds a new dimension to UMD videos by providing consumers with more
opportunities to enjoy their library of content. PSP system is offered in a
variety of SKUs, including the Daxter PSP Entertainment Pack ($199.99 MSRP) and
the PSP Core Pack is ($169.99 MSRP).