The Incredible Hulk Smashes onto Mobile Phones Worldwide

June 13, 2008

The Incredible Hulk Smashes onto
Mobile Phones Worldwide

Hands-On Mobile and Marvel
Entertainment Bring The Incredible Hulk to Mobile in Conjunction with Film
Release

One of the world’s most
recognizable, iconic and enduring Super Heroes will make his move to the mobile
platform when The Incredible Hulk hits theaters today. Hands-On Mobile, Inc.,
the world’s leading developer of connected games and applications, and Marvel
Entertainment, Inc., today announced the availability of a mobile game and
personalization content around the big-screen adaptation of The Incredible Hulk.
The game and content are currently available on select carriers worldwide.

"The Hulk is a character who is
beloved by many, and we worked closely with Marvel to develop a mobile game that
was true to his legacy," said David White, Chief Executive Officer, Hands-On
Mobile. "Just as we’ve seen consumers embrace Iron Man, we expect The Incredible
Hulk to gain a similar following with an exciting mobile game to complement its
film release."

In this explosive and action-packed
mobile game, players become one of the most popular Super Heroes of all time.
Smash through walls, hurl cars at enemies, scale cityscapes, dodge precision
missiles, and battle The Abomination as you seek out a cure to the gamma
radiation that poisoned your cells and transformed you into the unbridled force
of rage known only as The Incredible Hulk.

"This summer is an exciting time for
Marvel, and we are excited to be working with Hands-On Mobile to create mobile
games that complement our latest big screen releases including Iron Man and The
Incredible Hulk," said Simon Philips, President of Marvel International. "As
we’ve already seen with the success of Iron Man, fans are eager to continue to
interact with these beloved characters after they leave the movie theaters, and
mobile games are a great way to do this."

The latest and best Marvel Mobile
game from an enduring and beloved character franchise, The Incredible Hulk
features unique gameplay that distinguishes it from other tile-based,
action-adventure games in the mobile market. With fully interactive and
destructible environments, the game re-creates movie scenes as players smash
from the hidden factories of Brazil to the city that never sleeps.

The Incredible Hulk is being
released by Marvel Studios and Universal Pictures today. For information and
other exciting Marvel Mobile content, visit
www.MarvelMobile.com.
The Incredible Hulk mobile game can be downloaded in the U.S. by text messaging
HULK to 46966.