The Lord of the Rings Online Going Free to Play on September 10

Warner Bros. Interactive has announced today the official launch date for their free to play version of The Lord of the Rings Online as September 10. The new pricing model will allow players to download and play the game for free while purchasing expansions, quest packs, items, and other account services a la carte.

“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch,” said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our unique pricing model has revolutionized the industry and starting in September, players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new players to Middle-earth!”

For more information, visit www.lotro.com