The Sims 3 And The Sims 3 Collector’s Edition In Stores February 20, 2009

August 20, 2008

THE SIMS 3 AVAILABLE IN STORES
FEBRUARY 20, 2009

Also Available February 20, 2009
The Sims 3 Collector’s Edition to Include an Iconic The Sims Plumbob USB Drive,
Exclusive In-Game Content and More!

Electronic Arts Inc. today announced
at the Leipzig Games Convention that The Sims™ 3, the highly anticipated
next-generation flagship PC game from The Sims Label, will be available at
retailers worldwide and available by digital download on February 20, 2009. The
freedom of The Sims 3 will inspire you with endless creative possibilities and
amuse you with unexpected moments of surprise and mischief. The feature-set
includes a new seamless, open neighborhood, new Create-a-Sim, new unique
personality traits, new unlimited customization and new gameplay that’s quick
and rewarding.

The Sims 3 Collector’s Edition will
also be in stores on February 20, 2009. The Sims 3 Collector’s Edition will
include the full game along with additional collectable The Sims merchandise and
a bonus in-game Italian-Style Sports Car unavailable elsewhere. A limited number
of copies of The Sims 3 Collector’s Edition will be available worldwide, and
those who pre-order the product from select retailers will receive an additional
exclusive in-game vintage sports car and a collectible poster that is a first
look at the neighborhood, all available while supplies last.

"I’m excited to get the
next-generation flagship PC game from The Sims Label, The Sims 3, into player’s
hands worldwide on February 20," said Rod Humble, Head of The Sims Studio. "The
Sims 3 Collector’s Edition, launching on the same day, will offer a very special
Sims experience to our loyal players."

The Sims 3 features a brand new
engine that allows you to immerse your unique Sims in an open living
neighborhood where they can roam and explore all new surroundings including the
beach, mountains and town center. The neighborhood is alive and constantly
evolving so what happens to a Sim on one side of the neighborhood could impact
your Sims on the other side of town! If your Sims are in the right place at the
right time, who knows what might happen? And now for the first time, your Sims
have distinctive personalities thanks to a range of all-new personality traits.
You have the option to select from dozens of personality traits such as brave,
artistic, kleptomaniac, clumsy, paranoid and romantic. Combine up to five traits
to create an endless number of truly diverse individuals.

The all-new Create-a-Sim allows you
to completely customize your Sims’ appearances making every Sim unique. The
feature is easy-to-use and more powerful than ever, letting you fine-tune every
aspect of your Sims face, customize their hair color, select the exact shade of
their skin tone and determine much more to make lifelike Sims. It’s never been
easier to make Sims that are thin, full-figured or muscular and everything in
between! In true The Sims fashion, you can customize everything. The Sims 3
allows for infinite possibilities to design the interior and exterior of your
Sims surroundings.

Additionally, you can enjoy the
challenge of short-term and long-term goals and then reap the rewards! Based on
personality traits, skills and career choices, your Sims have short and long
term Wishes that provide constant fun challenges, things to do and achieve. You
have the ultimate freedom to choose whether to fulfill their destiny, giving
them lifetime happiness and rewards or not! Will your Sim skyrocket from latrine
cleaner to an astronaut, go from being a rabid fan to a sports legend or will
you choose an alternate destiny? In The Sims 3, life is what you make it!

The Sims 3 Collector’s Edition will
include:

  • The Sims 3 Game for PC

  • The Sims Plumbob USB Drive with
    matching Green Carabiner

  • Exclusive In-Game Italian-Style
    Sports Car

  • Tips and hints guide

  • The Sims 3 Plumbob Stickers

For more information about The Sims
3, please go to www.TheSims3.com

About The Sims The Sims franchise
celebrates an impressive over 100 million units sold since its launch in
February 2000. Now translated into 22 different languages in 60 different
countries, The Sims has quickly become a universal gaming and cultural
phenomenon. For the latest information about The Sims and to check out the
hottest creations for The Sims 2 made by our community members, please visit
www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check
out www.thesims3.com.