THQ Reveals Key Features and Franchise Improvements for UFC Undisputed 2010

February 8, 2010

THQ
Reveals Key Features and Franchise Improvements for UFC Undisputed 2010

Current UFC Heavyweight Champion
Brock Lesnar to Serve as Cover Athlete for Newest Addition to the Promising
Ultimate Fighting Championship Videogame Franchise

THQ Inc. and Zuffa, LLC today
announced the first gameplay details surrounding UFC Undisputed 2010, the
follow-up to the critically and commercially acclaimed debut videogame based on
the Ultimate Fighting Championship. Poised to deliver intelligent and intuitive
combat, increased fighter customization, robust career progression, challenging
new gameplay modes and explosive online offerings, UFC Undisputed 2010 is
currently in development for the Xbox 360, PlayStation 3 and PSP. Xbox 360 and
PlayStation 3 system versions are scheduled for release on May 25, 2010, while
the PSP system version is scheduled for release later this year.

In addition, current UFC Heavyweight
Champion Brock Lesnar will be featured on the cover of UFC Undisputed 2010. A
mixed martial artist, as well as a former professional and amateur wrestler,
Lesnar made his UFC debut during UFC 81: Breaking Point against former UFC
Heavyweight Champion Frank Mir. He went on win the UFC Heavyweight Championship
by defeating Randy Couture at UFC 91: Couture vs. Lesnar, held on November 15,
2008, and has retained the Championship since that time. Lesnar is tentatively
slated to return to the Octagon in 2010.

“UFC Undisputed 2010 will deliver
the most advanced and superior virtual MMA action based on the world’s most
prominent and respected organization in mixed martial arts, Ultimate Fighting
Championship,” said Brian Coleman, Vice President of Global Brand Management,
THQ. “Through enriched gameplay and extensive new options, players will
understand and appreciate what it takes to be a real UFC fighter.”

“Brock Lesnar’s intensity and
relentless commitment to the sport of mixed martial arts, as well as to the UFC,
make him a perfect candidate to be the cover athlete for UFC Undisputed 2010,”
said Dana White, President, UFC. “You want to be a fighter? Videogamers and
fight fans around the world need to step up to Brock’s level when they enter the
virtual Octagon in UFC Undisputed 2010!”

About UFC Undisputed 2010

UFC Undisputed 2010 is the only
mixed martial arts (MMA) videogame this year that will deliver the action,
intensity and prestige of the Ultimate Fighting Championship. Players will
navigate an unparalleled roster of more than 100 prolific UFC fighters, each
fully rendered to convey a photorealistic appearance. Prominent UFC
personalities, including commentators Joe Rogan and Mike Goldberg, veteran voice
of the Octagon Bruce Buffer, the Octagon Girls, referees, trainers and more,
will return to showcase an authentic and memorable UFC videogame experience.

Enhanced combat will offer players a
new Sway System with full upper body and head movement that allows for the
dodging of attacks. On the ground, a new Posture System will enable players to
deliver stronger, fight-ending strikes from every position. In addition, players
will manage Octagon control with new strikes, submissions, transitions and cage
positions, as well as experience added realism with the introduction of Southpaw
stance. Players will also enjoy customizable freedom with created fighters by
combining moves from numerous MMA disciplines, including new moves taken from
Sambo, Karate and Greco-Roman Wrestling, to become true mixed martial artists.

UFC Undisputed 2010 will encourage
online camaraderie like never before, as players will have the ability to form
fight camps and leagues, train like real-life UFC fighters and go online to
compete against other camps in the virtual UFC world. Career Mode will also
return, including a new “Game Is Watching You” system that will track every
action and use this information to dictate in-game commentary, opponent
intelligence and overall career progression. In addition, players will enhance
their Career Mode experience through online co-op sparring sessions with their
respective fight camps and form unique personalities for created fighters to
increase their cred, popularity and sponsorships based on interactions during
weigh-ins and interviews.

UFC Undisputed 2010 will also
introduce players to three new gameplay modes. Title Mode will enable players to
fight through one of UFC’s five official weight classes to earn and defend a
championship belt. In Title Defense Mode, players will see a fighter’s condition
remain persistent but offer milestone challenges built in along the way. In
addition, the game’s Tournament Mode will allow players to explore up to
16-player individual and team tournaments within one system. The mode will be
compatible with both UFC and created fighters, as well as deliver two unique
gameplay styles. Arcade-style play will offer the ability to repeat a fighter’s
appearance, while simulation play will limit fighter representation to one
appearance.

More information about UFC
Undisputed 2010 can be found at
www.ufcundisputed.com
and www.thq.com.