Tony Parker Named Global Cover Athlete of EAs NBA LIVE 09

June 25, 2008

Tony Parker Named Global Cover
Athlete of EA’s NBA LIVE 09

NBA’s Biggest International Stars
Grace Covers in Italy, Spain and UK

Electronic Arts Inc. announced today
that San Antonio Spurs point guard Tony Parker will be the cover athlete and
spokesman for NBA LIVE 09. In his seven NBA seasons, the 26 year old is a
two-time NBA All-Star, has three NBA championships and was named the 2007 NBA
Finals MVP. Parker will be the first European born global cover athlete of NBA
LIVE. Off the court, Parker is an avid gamer and won an NBA LIVE 08 tournament
against fellow NBA stars at the EA SPORTS All-Star Challenge last February in
New Orleans.

“I have a long history with EA
SPORTS. I’ve been on the cover in France for five years straight and I’ve been
playing NBA LIVE for as long as I’ve played basketball,” said Parker. “It’s a
real honor for me as a European player to now be represented on the worldwide
cover.”

Parker is joined by some of the
NBA’s biggest international stars on packaging around the world, including the
Los Angeles Lakers’ Pau Gasol (Spain), Toronto Raptors’ Andrea Bargnani (Italy)
and Chicago Bulls’ Luol Deng (UK).

Player Territory Team

  • Tony Parker Worldwide* San Antonio
    Spurs

  • Andrea Bargnani Italy Toronto
    Raptors

  • Pau Gasol Spain LA Lakers

  • Luol Deng UK Chicago Bulls

*with the exception of the countries
named below

NBA LIVE 09 is back with new
features like Pick and Roll Control, Defensive Lockdown Control, Signature
Playcalling and Quickstrike Ankle-Breakers that will make the NBA LIVE
experience fun from beginning to end. For those in need of some extra coaching,
NBA LIVE 09 takes you to training camp with the NBA Academy that gives you a
chance to hone your skills.

Now featuring 24 authentic FIBA
teams with realistic team play styles and rosters, NBA LIVE 09 features a FIBA
World Championship Mode using FIBA tournament structure, rules and court
dimensions. Take your game online with 5 vs.5 team play, where 10 people can
play together on 10 different consoles around the world.

NBA LIVE 09 will be available for
the Xbox 360, the PlayStation 3, the Wii, PlayStation 2 and the PSP. The game
will be in stores on October 7 in North America, and on October 14 worldwide.
The game has not yet been rated by the ESRB or PEGI. For more information, log
onto
www.easports.com/nbalive09
.