Transformers: War for Cybertron Explores a Brand New, Pivotal Chapter in Transformers Lore

December 16, 2009

Transformers: War for Cybertron
Explores a Brand New, Pivotal Chapter in Transformers Lore

New Action Game Delves Deep into
the TRANSFORMERS Universe, Introduces All-New Visualizations of Iconic
Characters in 2010

Experience the legendary battle
between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. announced
today that Transformers: War for Cybertron is in development by award-winning
High Moon Studios. Based on Hasbro’s legendary TRANSFORMERS property, the game
takes players to the TRANSFORMERS characters’ home planet of CYBERTRON for a new
look into the epic story of the grand civil war that spawned one of the most
brutal rivalries of all time.

“Transformers: War for Cybertron is
an origins story, taking players on a gripping, adrenaline-fueled journey that
precedes the TRANSFORMERS characters’ arrival on Earth,” said Rob Kostich, head
of marketing, licensed products, Activision Publishing, Inc. “The game
transports players to a living, metallic planet where they will battle as giant
converting robots in single player, online co-op or head-to-head multiplayer
matches that are fully immersive from start to finish.”

“For the first time, Hasbro is
working with Activision to drive the TRANSFORMERS fiction forward into new story
arcs, demonstrating pivotal moments in Transformers history that defined who
they are,” said Aaron Archer, Senior Design Director, Hasbro. “This remarkable
video game helps us to tell a critical event in TRANSFORMERS lore that will be
used as canon for future storylines in a way we could have only dreamed of a few
years ago. It is a testament to the success of the TRANSFORMERS brand and a key
element to the story we look forward to telling in 2010 and beyond.”

Transformers: War for Cybertron
features two distinct storylines: the AUTOBOT campaign tells a story of heroism
to save their home planet against overwhelming odds, and the DECEPTICON campaign
tells a story of an unquenchable thirst for power to control the universe. For
the first time in a TRANSFORMERS title, fans will be able to play the game with
their friends through team-based online co-op, or go head to head in a variety
of intense, online multiplayer game modes. The game features a sci-fi art style
that introduces to fans the entire living, metallic world of CYBERTRON, as well
as all-new visualizations of the iconic TRANSFORMERS characters in their
original Cybertronian forms.

Transformers: War for Cybertron is
in development for the Xbox 360, PlayStation 3, Windows PC, Wii and Nintendo DS,
and is not yet rated by the ESRB.

For more information and to receive
exclusive updates about the Transformers: War for Cybertron video game, visit
www.TransformersGame.com.