Amazon Instant Video app launches on Xbox 360

Amazon Instant Video has arrived on Xbox 360 in the United States, Microsoft announced.

The new app, already available on the PS3, allows you to access any movie or TV episode you've previously rented or bought from Amazon Instant Video.  More than 120,000 titles, including new releases and next-day TV shows, will now be available to watch from your Xbox 360 console.

The new app is Kinect compatible, supporting voice and motion controls, there is one small flaw.  It doesn't allow users to buy videos directly through the game console.  Instead, you must make the purchase through a web browser and it will then show up in the app's "video library" section.

In addition, those who are Amazon Prime members can now watch thousands of videos on the Xbox 360 at no additional cost.  Membership to Amazon Prime is $79 per year and it includes includes streaming videos, free two-day shipping on Amazon.com purchases, and a selection of free e-book rentals on Amazon's Kindle e-readers or Kindle Fire tablet.

In celebration of the new app arrival, Microsoft will also be unlocking the Xbox LIVE Gold subscription service in various regions (U.S., Japan, Mexico, Brazil, Colombia and Chile) from Friday, June 1 through Sunday, June 3.  Users will have access to online gameplay and all apps on Xbox LIVE for no cost during this limited trial.