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Call of Duty: Ghosts to get 'most aggressive marketing in history of franchise'


Posted by: Matt Liebl

Pre-orders for Call of Duty: Ghosts may be down in comparison to last year's Call of Duty: Black Ops 2, but the company plans to counter consumer hesitation brought on by next-gen systems by what they are calling "the most aggressive marketing retail and digital programs in the history of the franchise."

"We've made substantial investments to make Ghosts a showcase for the next-gen consoles and also the best current-gen Call of Duty title ever," Activision CEO Eric Hirshberg assured investors during the latest earnings call.

Outside of a few gameplay trailers, and an upcoming multiplayer gameplay reveal, marketing for Ghosts has been relatively quiet -- at least in comparison to what we saw with Black Ops 2.

Despite the lower pre-order numbers, Activision remains confident in Ghosts, nothing that pre-orders for the game are still double those of Call of Duty: Black Ops, "which is the last time we launched a new sub-brand for the franchise."

Nothing is guaranteed, but I'm confident that a strong marketing campaign (which we all know Activision will pull out closer to launch) coupled with the positive "key engagement metrics" will lead to another successful Call of Duty release.

Tags: Call of Duty: Ghosts

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