July 1, 2009
2K Sports Announces NBA 2K10:
Anniversary Edition to Commemorate 10 Years of NBA 2K Franchise and 2 Million
Units Sold of NBA 2K9
Limited edition game locker, Kobe
Bryant figurine and poster, NBA 2K retrospective video and VIP online lobby
highlight Anniversary Edition
To celebrate 10 years of the popular
NBA 2K franchise, and the milestone of having sold two million units of NBA® 2K9
worldwide, 2K Sports today announced that the NBA® 2K10: Anniversary Edition is
planned for release in North America this fall for the Xbox 360® video game and
entertainment system from Microsoft and PLAYSTATION®3 computer entertainment
system. NBA 2K10: Anniversary Edition will come packaged in a specially designed
2K Sports locker configured for game storage, and include exclusive items
featuring 2009 NBA Finals MVP, Kobe Bryant of the Los Angeles Lakers, along with
a special commemorative video looking back on 10 years of the NBA 2K franchise
and its past cover athletes.
As part of a limited edition
offering of only 30,000 copies, each NBA 2K10: Anniversary Edition will be
individually numbered for authenticity. Fans can now preorder their copy online
and at local retail outlets across the country. Ten lucky fans will have the
rare opportunity to find an autographed Kobe Bryant fine-art print, designed by
Shepard Fairey’s Studio Number One, which will be hidden and randomly packaged
among the different lockers. Gamers with Xbox LIVE® online entertainment network
and PlayStation®Network membership will also be able to enjoy special privileges
for NBA 2K10: Anniversary Edition, including exclusive access to an online lobby
– the Gold Room – where celebrities and other VIP members will go to play, and
only players with the Anniversary Edition will be allowed to enter.
NBA 2K10: Anniversary Edition
will include:
• NBA 2K10 video game
• 2K Sports’ NBA 2K10 game locker
• 3” Figurine of Kobe Bryant by McFarlane Toys
• 16” x 36” Kobe Bryant poster
• Commemorative NBA 2K 10th anniversary DVD
• Access to the Gold Room, the NBA 2K10 VIP online lobby (accessible only with
Xbox LIVE® and PlayStation®Network membership)
“NBA 2K is the premier basketball
video game franchise for serious players, deeply rooted in rich and pure
authenticity that real hoop heads get, which is why we’ve been the favorite NBA
simulation for so long,” said Greg Thomas, senior vice president of sports
development for 2K. “We’ve always been very proud of how we engage our fans on a
community level, and NBA 2K10: Anniversary Edition is our way of giving back to
all those that have supported us along the way.”
Coming this fall, NBA 2K10 is
expected to deliver the most realistic, stylistic, and feature-rich simulation
experience ever available in the NBA 2K franchise – from gameplay to graphics,
presentation and online features. Developed by Visual Concepts, NBA 2K10 is not
yet rated by the ESRB and will be available for Xbox 360, PLAYSTATION 3,
PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system,
Wii™ system from Nintendo, and Windows PC. NBA 2K10: Anniversary Edition will be
available for Xbox 360 and PLAYSTATION 3. For more information, please visit
http://www.2ksports.com/games/nba2k10ae.
