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FOR
IMMEDIATE RELEASE
DISNEY
INTERACTIVE ENTERS HISPANIC MARKET
BURBANK,
Calif. — (Jan. 2, 2001) – Disney Interactive announced today it will enter
the Hispanic market, launching for the first time Spanish-language interactive
entertainment products in the United States and Puerto Rico. A diverse slate
of titles across the company’s key segments of Learning, Creativity and
Games will be marketed through traditional retailers, Hispanic-exclusive
retailers and Hispanic distributors, and available at retail in November.
"By
marketing and distributing Spanish-language games, learning and other
interactive products, Disney Interactive has shown its commitment to
preserving the values and culture of the Hispanic community," said Isabel
Valdés, principal, Santiago Valdés Consulting, LLC, a specialist firm in
multi-culture marketing. "This initiative bridges a gap between Hispanic
parents and children, who can preserve their native language while
experiencing the entertainment value of Disney in a whole new way."
"Disney
Interactive is proud to bring our products in Spanish to Hispanic
families," said Jan Smith, president, Disney Interactive. "While The
Walt Disney Company has always allowed families to come together through
adored characters and rich storytelling, Disney Interactive is taking that one
step further, offering Hispanic parents and kids the chance to experience
interactive entertainment within the context of their own culture."
Disney
Interactive will launch its offering with the following titles:
*
Disney’s Centro De Actividades, El Rey Len (Disney’s The Lion King Activity
Center)
*
Disney’s Libro Animado Interactivo, Pocahontas (Disney’s Pocahontas Animated
StoryBook)
*
Disney’s Libro Animado Interactivo, El Rey Len (Disney’s The Lion King
Animated StoryBook)
*
Disney’s Libro Animado Interactivo, Winnie Puh y el Arbol De La Miel (Disney’s
Winnie The Pooh & The Honey Tree Animated StoryBook)
*
Disney Estudio Grfico, 101 Dalmatas (Disney’s 101 Dalmatians Print
Studio)
*
Disney Estudio Grfico, Presentando Disney Hércules (Disney’s Hercules Print
Studio)
*
Disney’s Libro Animado Interactivo, 101 Dalmatas (Disney’s 101 Dalmatians
Animated StoryBook)
*
Disney’s Libro Animado Interactivo, Presentando Disney Hércules (Disney’s
Hercules Animated StoryBook)
*
Aventura Interactiva, La Sirenita (Ariel’s StoryStudio)
*
Artista Mgico de Disney (Disney’s Magic Artist Classic)
Hispanic
Population Growth and Computer Use According to Standard and Poor’s 1998
Direct Response Investigation (DRI), The United States Hispanic population is
approximately 32.5 million, with computer ownership growing from 13% in 1994
to 30% in 1998 — twice the growth rate of the general population. According
to Cheskin Research (Digital World of the U.S. Hispanic Population, published
April 2000), 43% of U.S. Hispanic households will own computers by end-of-year
of 2000, with education and games cited as their most prevalent use.
In
addition to its own sales force, Disney Interactive is collaborating with
Latin Links, Inc., the outside exclusive sales representative of Disney
Interactive Spanish-language products for the U.S. and Puerto Rico.
About
Disney Interactive
Disney
Interactive, part of the Disney Consumer Products division of The Walt Disney
Company, develops, markets and globally distributes a wide variety of
interactive entertainment, educational and sports CD-ROMs and video games. For
more information on Disney Interactive’s products, visit www.disneyinteractive.com.
About
Latin Links, Inc.
Founded
in 1999, Latin Links, Inc. is a Hispanic-owned company dedicated to the
marketing and sale of brand-quality products in the U.S. Hispanic market and
Latin America.
DISNEY
INTERACTIVE SALES CONTACT
Todd
Steckbeck
(818)
553-4238
[email protected]
LATIN
LINKS SALES CONTACT:
Adriana
Eiriz
(310)
318-6687
[email protected]
DISNEY
INTERACTIVE PRESS CONTACT:
Leslie
Oren
(818)
553-3923
[email protected]
LATIN
LINKS PRESS CONTACT:
Ivannia
Pérez-Schlamm
(310)
318-6687
[email protected]
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*******************************
Brenda
Ciccone
Bender/Helper
Impact
ph:
310/477-4647, Ext. 264
email:
[email protected]
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