|
FOR IMMEDIATE RELEASE WHAT A GIRL WANTS Disney Interactive Presents Two New Games for Girls: BURBANK, Calif. (September 13, 2000) – Disney Interactive is giving girls exactly what they want in two new CD-ROMs: Disney’s The Little Mermaid II: Return to the Sea and Disney’s Beauty and the Beast Magical Ballroom. Combining girls’ creative interests with their natural play patterns, these latest additions to Disney Interactive’s line of girls’ games let players choreograph their own dances, play multi-level arcade games, sing along with their favorite Disney characters, and much more. National Marketing Campaign Disney Interactive will support Disney’s The Little Mermaid II: Return to the Sea and Disney’s Beauty and the Beast Magical Ballroom with national print, online and radio advertising; promotions; cross merchandising and studio-synergy activities. Advertising Print — Print ads for each title will be featured in November/December in such publications as Family PC, Family Fun, Parents, Disney Adventures, Disney Magazine, Working Mother, Girl’s Life, First for Women and more. Radio — Disney Interactive’s eight-week Radio Disney campaign will feature 30-second spots, which target 16.2 million children and their mothers each week. CD-ROM Trailer on Five Million+ Buena Vista Home Entertainment’s The Little Mermaid II Video — Disney Interactive will include a trailer from Disney’s The Little Mermaid II: Return to the Sea CD-ROM on more than five million Buena Vista Home Entertainment’s The Little Mermaid II: Return to the Sea videos. Online Banner Campaign — Targeting 3.5 million kids and their parents, an online campaign will promote both CD-ROMs through banner ads on a variety of prominent children- and parent-oriented Web sites. Various online sweepstakes and promotions also will be implemented. Family Fun Mall Tour — Disney’s The Little Mermaid II: Return to the Sea and Disney’s Beauty and the Beast Magical Ballroom will be featured in the Family Fun mall tour, traveling across the country in November. The tour will include hands-on software demonstrations for visitors, raffles, sweepstakes and more. CD-ROM Insert — During September, Disney Interactive will include a Disney’s Ariel Story Studio CD-ROM inside every copy of Disney’s The Little Mermaid II: Return to the Sea and Disney’s Mulan Animated StoryBook CD-ROM in Disney’s Beauty and the Beast Magical Ballroom. General Mills Coupon — General Mills Princess Fruit Snacks will offer a $5-off coupon for Disney’s The Little Mermaid II: Return to the Sea and Disney’s Beauty and the Beast Magical Ballroom beginning in October. McDonald’s Kiosks — Computer kiosks located in more than one million McDonald’s restaurants across the country will feature both CD-ROMs. Back of Book Advertising — Walt Disney Publishing’s annual “Super Chapter,” featuring The Little Mermaid, will include advertising for Disney’s The Little Mermaid II: Return to the Sea CD-ROM inside the back cover of more than 75,000 storybooks. Disney’s The Little Mermaid II: Return to the Sea — Allowing children to explore the magical underwater world of Ariel and her curious daughter Melody, Disney’s The Little Mermaid II: Return to the Sea CD-ROM features five activity areas based on Buena Vista Home Entertainment’s direct-to-video release (September 15). Underwater adventures include arcade * Melody’s Daring Dive: Sebastian guides players on a mission to help Melody collect precious gems during daring dives. The game features three undersea environments and 15 levels of * Aquabatics: With the help of Tip and Dash, players choreograph an underwater dance by selecting the swimmers, the music and the moves. The result is an underwater * Too Cool: Two exciting mazes with 20 levels of gameplay challenge players to retrieve the Trident from wicked Morgana in a battle of good versus evil. * Mermaid Memories: This creativity activity lets kids design their own pictures with sound using the magical tools stored in Melody’s jewelry box. Players can recreate their favorite scenes from the movie or develop their own new scenes with hundreds of options including characters, backgrounds, colors and textures. Disney’s Beauty and the Beast Magical Ballroom — Disney’s Beauty and the Beast Magical Ballroom captures the magic, romance and humor of the animated feature film, inviting young girls to join Belle, Beast, Chip, Mrs. Potts, Lumiere and Cogsworth on an interactive journey. Four exciting open-ended activities feature a mixture of creativity, logic and arcade games, and offer dancing, music and mystery. * Cogsworth’s Library Mystery: Children join Cogsworth and Lumiere in an exciting search for the hidden key to the secret passages of the West Wing. Using clues and hunting through books, children build their logic skills as they unravel the mystery. * Belle’s Writing Desk: Hosted by Belle, this activity lets children create their own printable storybooks, stained glass illustrations, greeting cards and invitations using a variety of character images and props. * Mrs. Potts’ Tea Time Table: Mrs. Potts and Chip play host to this arcade game in which players must arrange all the dishes and food for Mrs. Potts’ table before time runs out. About Disney Interactive CONTACT: # # # |
