Rockstar has been teasing the internet these last two days with the idea of a potential Red Dead sequel. While Rockstar has said literally nothing and has only released two, mysterious images, the internet has freaked the hell out and it has worked out quite well for Rockstar. They have gained a lot of publicity via retweets, articles, and social media followers, and it's even benefiting Rockstar's parent company, Take-Two.
Take-Two's stocks are up 5.7% since the teasers from Rockstar began yesterday morning. Rockstar hasn't even mentioned a title, date, or given any sort of trailer for the project they are teasing but clearly it's enough to conjure up hype.
This isn't the first time Rockstar has conjured up a lot of money. Their last game, Grand Theft Auto V, has shipped over 65 million copies as of spring 2016 and made over $800 million dollars within 24 hours of release in 2013. The game made $1 billion within three days of release, breaking numerous records. Even three years later, Grand Theft Auto V still manages to sell loads of copies and makes the NPD report almost every month.
It'll be interesting to see how well this new project will sell when it releases as Grand Theft Auto V sold well because it's Grand Theft Auto. The game built a lot of trust in the company from fans so maybe the new game will sell better than GTA V thanks to the commercial and critical success of the third-person crime game.
[SeekingAlpha via ZhugeEX on Twitter]
