ESPN Videogames announced details of a unique celebrity relationship that combines Hollywood, the music industry and football in ESPN NFL 2005. ESPN Videogames has partnered with celebrities who embrace the sport and represent the broad audience that has made video game entertainment a successful mainstream industry.
“Exceeding 10 billion dollars in revenue, the video game industry has become the hottest form of entertainment, with sports video games leading the pack,” said Steve Raab, senior vice president of marketing for Visual Concepts, the producers of ESPN Videogames. “We approached celebrities who appeal to the diverse range of sports video game enthusiasts. We’re excited by the possibilities this relationship brings and are pleased that each of these celebrities are as enthusiastic to work with ESPN Videogames as we are with them.”
The list of celebrities includes hip hop pioneer Funkmaster Flex, Jamie Kennedy of the Jamie Kennedy Experiment, Carmen Electra from Carmen Electra and the Pussycat Dolls, Steve-O of Jackass and Wild Boyz fame, and David Arquette, famous for starring roles in Scream and Eight Legged Freaks. Each celebrity will be found in the popular “Crib” mode in ESPN NFL 2005. “The Crib” is a virtual pad where gamers can gain new unlockable items by completing various goals. As they explore the mode, gamers will receive in-game phone calls from celebrities who are looking for a challenge. New items and additional celebrity challenges will be revealed as the player progresses through the game.
Available for the Xbox, ESPN NFL 2005 is scheduled to release this fall.
