Alienware and Funcom form Promotional
Partnership
Product placement and cross marketing deal
set for 2004
Oslo, Norway – March 05, 2004 – Funcom and
Alienware Corporation have agreed to form a strategic partnership, benefiting
both companies in their aim to be market leaders in their respective fields.
Alienware PCs are known amongst gamers as the "Ultimate Gaming Machines" and
Anarchy Online has been called "The Greatest MMORPG on the market". The synergy
between the companies is obvious, and both companies foresee a longer term
relationship developing. The first step of the partnership will see mutually
beneficial marketing activities running through September of 2004.
"Our two companies are highly dedicated
towards gamers, and both Funcom and Alienware are considered to have the highest
possible quality products" says Trond Arne Aas, CEO and President of Funcom, and
continues "To have an Alienware PC is a dream come true for any serious gamer.
These sleek systems provide the reliability, speed and durability we demand when
creating and presenting our games"
The first effects of the newly formed
partnership will be seen with the critically acclaimed and award-winning
Massively Multiplayer Online Role Playing Game (MMORPG) ‘Anarchy Online’. Under
terms of the deal, "Anarchy Online – Alien Invasion", which is set for release
this summer, will be developed and presented on Alienware PCs. This enables
Funcom to further increase the quality of their multi award-winning sci-fi saga.
Additionally Funcom will for the first time
introduce product placement in Anarchy Online, as well as sporting "Developed on
Alienware" on the retail box and on various marketing material. Further aspects
of the partnership will be seen throughout the year.
"Alienware high-performance systems offer the
uncompromising power and performance needed to experience ‘Anarchy Online –
Alien Invasion’ at its best. We are proud to be working with Funcom on this
exciting new release" said Kevin Wasielewski, vice president of marketing for
Alienware Corporation.
_ _ _ _
ABOUT ‘ANARCHY ONLINE – ALIEN INVASION’ – The
next chapter in the Anarchy Online saga further strengthens the sci-fi aspects
of Anarchy Online, making the game even more unique compared to current and
forthcoming offerings within the Massively Multiplayer Online Role Playing Game
(MMORPG) genre. Not only will the social aspects be greatly improved, with
players being able to construct their own towns, set up unique shops and build
impressive organization headquarters, they also get their action quota filled
when they come face to face with aliens wielding superior technology. The new
alien menace threatens all of the citizens of Rubi-Ka as the planet is suddenly
invaded. A massive call to arms is sounded across the planet as the players
rally to defend their own cities against the alien hordes. The players can also
fight their way into the heart of invading spaceships, gaining riches, fame and
power.
ABOUT ALIENWARE CORPORATION –
Alienware Corporation manufactures high-performance computer desktop and mobile
systems and leading-edge professional systems. Alienware offers unique and
award-winning products that incorporate state-of-the-art components, innovative
engineering and design, and unprecedented customer service, to deliver what
reviewers have called the Ultimate Gaming Machines. Alienware systems are
available direct within the United States and Europe. For more information,
please visit
www.alienware.com
or call 1-800-ALIENWARE
(254-3692).
ABOUT FUNCOM – Funcom is an independent
developer and publisher of computer and console games with a focus on
single-player action adventure games and online role-playing games. Funcom
continues to expand its track-record of more than 23 games to date. Recent
successes include the multi-award winning The Longest Journey, and the award
winning and critically acclaimed Anarchy Online – The Notum Wars (Expansion pack
of the year 2002, CGW) and Anarchy Online – Shadowlands (11 Editor’s Choice
Awards, Expansion pack of the year 2003, IGN.com).
