SCEA and 989 Sports Sponsor Coaches vs. Cancer Classic

989 Sports(R) Helps Tip Off the Start of
College Basketball Season With the Coaches vs. Cancer Classic

Highly Acclaimed College Basketball Game,
NCAA(R) Final Four(R) 2003, To be Featured in the Charity Tournament

FOSTER CITY, Calif., Nov. 13 — Sony Computer
Entertainment America Inc. and 989 Sports(R) announced today its sponsorship
plans for the seventh annual Coaches vs. Cancer Classic to be held November
14-15 in New York City. This yearly college basketball tournament features eight
teams, including six schools ranked in the preseason top-25. In addition to the
exciting action on the court, both players and fans will have the opportunity to
play the newest release from 989 Sports, NCAA(R) Final Four(R) 2003, the most
realistic and exciting college basketball game available for the PlayStation(R)2
computer entertainment system. Furthermore, 989 Sports will team up with Coaches
vs. Cancer(R) to give away PlayStation 2 systems to local hospitals and present
the "989 Sports High Scorer Award" to the player who nets the most points each
night.

Other events centered around the basketball
tournament include a video game competition among the athletes and promotional
opportunities for fans to win PlayStation prizes. Each basketball team will hold
an intrasquad tournament playing NCAA Final Four 2003 with the winners squaring
off to have a PlayStation 2 unit donated to the American Cancer Society on the
team’s behalf. ESPN2 will show highlights from these contests during their
telecasts of the basketball games. In addition, several lucky fans attending the
games will play NCAA Final Four 2003 on the arena screen with the chance to win
PlayStation 2 games and apparel.

"We are thrilled to be a part of such a
fantastic event, providing both fundraising for an important organization and
high-level college basketball action," said Sharon Shapiro, director,
promotions, Sony Computer Entertainment America. "We are looking forward to
working with Coaches vs. Cancer to help them in their charitable efforts, and we
are excited to showcase our newest release, NCAA Final Four 2003, the best
college basketball game available for the PlayStation 2."

About NCAA Final Four 2003

NCAA Final Four 2003 combines all new player
models and gameplay with a brand new on-screen player rating system.
Furthermore, a new feature allows players to perform spin moves, post up moves,
and cross over dribbles with the touch of the right analog stick, and all new
"motion blending" technology makes this game the smoothest college basketball
simulation ever produced. The Dynasty Mode is just one of several new play
options allowing gamers the opportunity to use an all-new recruiting feature to
build the ultimate college basketball powerhouse. CBS Sports’ Billy Packer and
Eddie Doucette call the action while over 300 Division I schools and arenas are
available giving college basketball fans the ultimate Final Four experience.

About Coaches vs. Cancer

The Coaches vs. Cancer program, created by
the American Cancer Society and the National Association of Basketball Coaches
exists to leverage the strength, community leadership and celebrity of our
country’s basketball coaches to raise awareness and in turn, reduce cancer risk
through education programs while raising funds for the American Cancer Society.

About 989 Sports

989 Sports(R) is the sports software brand of
Sony Computer Entertainment America Inc. Known for its top-selling sports
franchise titles such as NFL GameDay(TM), MLB(TM), NBA ShootOut, NHL FaceOff(TM),
NCAA(R) Final Four(R) and NCAA(R) GameBreaker(TM), 989 Sports is committed to
developing authentic and innovative sports games to appeal to both the
professional athlete and hard- core sports videogame fan.

About Sony Computer Entertainment America
Inc.

Sony Computer Entertainment America Inc.
continues to redefine the entertainment lifestyle with its PlayStation(R) and PS
one(TM) game console, and the PlayStation(R)2 computer entertainment system. The
PlayStation 2 computer entertainment system is set to revolutionize the home
entertainment market, offering the most compelling interactive content and the
capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader,
Sony Computer Entertainment America Inc. markets the PlayStation family of
products and develops, publishes, markets and distributes software for the PS
one game console and the PlayStation 2 computer entertainment system for the
North American market. Based in Foster City, Calif. Sony Computer Entertainment
America Inc. serves as headquarters for all North American operations and is a
wholly-owned subsidiary of Sony Computer Entertainment Inc.