LYRA STUDIOS
CONTRACTS THEMIS GROUP
The Themis Group
to craft and implement a marketing and advertising strategy for
Lyra’s Massive Multiplayer RPG
Underlight®
Los Angeles, CA and Stamford, CT, June 13, 2002
– Lyra Studios, an independent developer of massive-multiplayer games, today
announced that it has engaged the Themis Group, the industry’s leading
provider of consulting and outsourcing solutions, to help craft and implement
a marketing and advertising strategy to raise awareness for Lyra’s online
role-playing game, Underlight®.
“We look
forward to handing most of the marketing to The Themis Group,” said Brent
Phillips, President of Lyra Studios. “This will allow us the freedom to
continue to concentrate on improving the
Underlight experience for our subscribers.”
Underlight
is a 3D, first-person view role-playing game that takes place within a “Shared
Dream.” Players band together to share the dream and to combat Nightmares for
experience or essence. Unlike many current subscription offerings,
Underlight features unique
mechanisms to encourage social bonding and role-playing. Under the terms of
the agreement, the Themis Group will craft a marketing strategy that fits
within Lyra’s vision of the game, which is that of a “role-player’s haven” in
a sea of similar hack-and-slash offerings. The company will then implement
that strategy to inform role-players worldwide of Lyra’s offering.
“It’s not
everyday you run across a game that continually strives to provide a pure
role-playing experience,” said Alex Macris, CEO of the Themis Group. “We plan
to bring awareness of that experience to hardcore role-players across the
Internet.”
In conjunction
with these marketing efforts, Lyra Studios plans to expand the Underlight
universe in the coming months with features and additions, including: more
levels, more arts, more role-plays (including the
introduction of a new form of evil), the addition of a new prestige rank, and
the adaptation of a player-created game into the game itself. Role-players
everywhere can download the 23 megabyte client from
http://www.underlight.com and begin their journey immediately.
About Lyra Studios
Headquartered in Los Angeles, California,
Lyra Studios LLC specializes in advanced Internet related technologies and
entertainment properties, with a proven track record in developing successful
Internet entertainment. They have developed world class Internet
server/network/database technology for running massively multiplayer
persistent state role playing games and innovated revolutionary social
gameplay mechanisms, as showcased in the game Underlight®. For more
information on Lyra Studios and Underlight®, please see
http://www.lyrastudios.com and
http://www.underlight.com.
About The Themis Group
The Themis Group is the industry’s leading
provider of player relations outsourcing and consulting solutions and
services. Led by one of the most experienced teams in the industry, its
expertise in community-building, customer-care and online operations is
unparalleled. Themis Group, Inc. is headquartered in Stamford, CT. For more
information, visit the website at
http://www.themis-group.com or contact
[email protected].
