SPORTING EVENT INVERT’ 2001
HUNTINGTON BEACH, California
October 11, 2001 — Ubi Soft Entertainment, one of the top ten interactive
entertainment/video game publishers in the world, has signed on to be the title
sponsor of the Rayman®
Arena Street Course venue when
INVERT’2001 opens in Irvine, California, this October 12th. Ubi Soft holds the
exclusive video game software promotional rights to INVERT’2001 and the
Rayman®
Arena Street Course, where top
X-Games and Gravity Games athletes will compete in a variety of events.
As part of the festivities, Ubi Soft will give extreme athletes and their fans
the chance to play the new PlayStation®2 computer entertainment
system games: BatmanTM Vengeance, Sunny Garcia Surfing, Disney’s
TarzanTM
Untamed and Rayman® Arena,
which features the popular video game characters in compelling game scenarios.
Skateboard events to take place on the Rayman®
Arena Street Course will be a
Professional Street Skateboard competition, the Foundation “Best Trick”
competition, the OneWest Highest Ollie Contest, and an Amateur Street
competition. All of these events will be shot for a TV sports special on FOX
Sports Net to air on December 16, 2001 at 1:00pm nationally. Ubi Soft will have
commercials, promotional bumpers, etc. during that broadcast.
Ubi Soft and the game, Rayman®
Arena, will also be visible at more than 350 Southern California Taco Bell
restaurants, and in promotional events hosted by street teams, and radio media.
Ubi Soft will also receive significant exposure onsite at INVERT’2001 with
dominant Ubi Soft and Rayman® Arena signage in the street course
venue and around the event.
”Ubi Soft is pleased to support INVERT’ 2001,” said Randy Gordon, Vice President
of Marketing, Ubi Soft Entertainment. “The PlayStation®2 version of
Batman Vengeance will hit stores October 16th. Sunny Garcia Surfing
will launch October 23rd and Disney’s TarzanTM
Untamed is not far behind
launching in November. These games, in addition to Rayman® Arena
and INVERT, embody high-end competition and striving for top performance.”
“We are very excited to be working with Ubi Soft and their staff as one of our
promotional partners for this growing event”, said Todd Huffman, producer of
INVERT’2001. “Fans of INVERT’ 2001 are huge video game players and it made sense
for us to team up with Ubi Soft. Fans will love to play these videogames
head-to-head with their friends, long after they see the real athletes in
action.”
INVERT’2001 is a third-year, innovative, youth culture and extreme sports event
taking place at the Irvine Spectrum Center on October 12-14, 2001. Pro BMX and
Skateboard competitions, Mountain Board and Freestyle Motocross demos, live
music, plus exhibitors of all kinds of products will be at INVERT’2001. For more
information please call (714) 847-5003 ext.229.
About Ubi Soft®Entertainment
Ubi Soft Entertainment is a
global producer, publisher and international distributor of interactive
entertainment products. A leading company in the industry, Ubi Soft’s strong and
diversified lineup has grown considerably. As well as developing original
properties, Ubi Soft has also steadfastly partnered with several high-profile
companies and is dedicated to delivering consumers quality videogame titles
while offering blockbuster franchises. Ubi Soft has made key acquisitions over
the past year, including Red Storm Entertainment, Blue Byte Software and The
Learning Company’s entertainment division. Founded in 1986, the company has
offices in 19 countries including the United States, Canada, France, Germany and
China and sells its products in a total of 52 countries. For more information
about Ubi Soft, please visit
http://www.ubisoft.com
or
http://www.corp.ubisoft.com.
2001 Ubi Soft, Inc. Ubi Soft and the Ubi
Soft Entertainment logo are registered trademarks of Ubi Soft, Inc. All Rights
Reserved. “PlayStation” and the “PS” Family logo are registered trademarks of
Sony Computer Entertainment Inc. Sunny Garcia Surfing is a trademark of Ubi
Soft, Inc. Rayman is a registered trademark of Ubi Soft, Inc. All Rights
Reserved. Disney’s Tarzan Untamed owned by Disney Enterprises, Inc. Tarzan
owned by Edgar Rice Burroughs, Inc. and Used by Permission. 2001 Edgar Rice
Burroughs, Inc. and Disney Enterprises Inc. All Rights Reserved. X-Games is a
trademark of ESPN, Inc. BATMAN and all related characters and elements are
trademarks of and DC Comics.
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