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FOR
IMMEDIATE RELEASE
CHARITIES
TO BENEFIT FROM CODEMASTERS’ ONLINE AUCTION IN MEMORY OF ADAM PETTY
Drivers’
Tires, gloves, banged up door panels and more going to the highest bidders
New
York, NY – November 28, 2000 — Codemasters and Snowball interactive, a
division of Snowball.com, have joined forces to host an on-line auction, with
all proceeds benefiting charities in memory of Adam Petty. The auction will
begin on November 22 and run through December 22, 2000. Bidders and browsers
will be able to access the auction at http://www.snowballinteractive.com/codemasters.
In
keeping with the spirit of Codemasters’ latest racing game, Jarrett &
Labonte Stock Car Racing for the PlayStation® game console, racing
enthusiasts are being given a chance to get a real piece of the action as they
bid on a variety of items, including actual remnants from race cars and
race-used apparel from various drivers. Imagine actually owning Lyndon Amick
’s custom tailored and embroidered Simpson fire suit that he wore throughout
the 1999 race season. How about a banged-up driver-side quarter panel from the
car Jason Jarrett drove at a race in Dover, DE. Or a tire right off Hank
Parker Jr.’s car that was used in the April 1, 2000 race at the Texas Motor
Speedway. These are just some of the items available for race fans to bid on
and own.
All
net proceeds from the auction will be donated directly to the Winston Cup
Racing Wives Auxiliary, which will then distribute the funds to charities in
memory of the late Adam Petty.
The
four young drivers who endorse Jarrett & Labonte Stock Car Racing, Jason
Jarrett, Justin Labonte, Hank Parker Jr. and Lyndon Amick, were all friends
with Petty, the 19 year-old fourth generation professional racer who lost his
life in an accident at New Hampshire International Raceway in May. Even at his
young age, Petty was heavily involved in charitable work, and the drivers
believe this auction is an excellent way to honor Petty’s memory by helping
worthy organizations.
“Codemasters
placed the most realistic racing experience into the hands of gamers
everywhere with Jarrett and Labonte Stock Car Racing. Now, racing fans can own
even more of the racing action and help out a worthy cause at the same time,”
said Michael Hayes, Director of Codemasters Worldwide Marketing.
Jarrett
& Labonte Stock Car Racing takes the stock car racing genre into the
global spotlight. It features momentum prediction systems for premium handling
and crash dynamics, creating an exhilarating racing experience. Cars also
reflect the wear and tear with realistic damage representation. Spectators can
experience the action along with players, with reactive replay cameras that
offer 360-degree time slicing.
ABOUT
CODEMASTERS Established in 1986, UK-based Codemasters is one of Europe’s
best-selling and profitable game-makers, developing and publishing titles for
the console platform and PC, and is on-track to become one of the top 8
computer/video game publishers in the world within four years time.
Codemasters’ products first appeared on US retail shelves in 1999. This
year’s slate of titles, including Mike Tyson Boxing, Insane and FoxKids.com
Micro Maniacs, furthers the company’s goal of providing energetic, compelling
and innovative entertainment to gaming fans of all genres. Codemasters can be
found at http://www.codemasters.com.
ABOUT
SNOWBALL Founded in February 1999, Snowball.com (Nasdaq: SNOW) is the leading
Gen i network for Web-centric young adults who have grown up using the
Internet. Snowball.com produces and aggregates top Gen i Web sites and is
consistently ranked by Media Metrix as one of the largest consolidated
Internet properties in terms of reach. Snowball brings its active Net-centric
audience to companies that offer products and services targeted to the
demographic, offering its customers a full spectrum of integrated marketing
solutions: Impression-Based Advertising and Sponsorships, Direct
Response/Performance-Based Marketing, Custom Editorial Publishing, Custom
Advertorial Publishing and Content Licensing. Snowball.com also has a research
division, IQuestics, and a full service interactive agency, Snowball
interactive, that provides innovative, customized, results-oriented, solutions
tailored to Gen i. Snowball can be found at http://www.snowball.com/
Snowball’s
networks — ChickClick.com, HighSchoolAlumni.com, IGN.com, SnowballCollege.com
and SnowballShopping.com — partner with a network of affiliate sites
delivering a diverse selection of content, community and commerce for
Snowball.com users. The company is headquartered in San Francisco, with
offices in New York City, Chicago, Los Angeles and Norwalk, Conn.
Partial
list of items to be included in the Snowball interactive auction:
Jason
Jarrett
1
tire
1
pair racing gloves
1
pair racing shoes
3
pieces of race-used sheet metal
Honorary
Pit Crew Member Package
Justin
Labonte
1
tire
1
pair racing shoes
3
pieces of race-used sheet metal
Honorary
Pit Crew Member Package
Hank
Parker, Jr.
1
tire
1
pair racing gloves
1
pair racing shoes
3
pieces of race-used sheet metal
Honorary
Pit Crew Member Package
Lyndon
Amick
1
tire
1
pair racing gloves
1
pair racing shoes
1
pair racing goggles
1
race-used racing uniform
3
pieces of race-used sheet metal
Honorary
Pit Crew Member Package
45
Busch Team
Team-autographed
tire
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Contacts:
Ivan
Hernandez
BENDER/HELPER
IMPACT
310)
473-4147
[email protected]
John
Foster
BENDER/HELPER
IMPACT
(310)
473-4147
[email protected]
Kerry
Gilbert
Mach
One Marketing
(770)
277-2170
[email protected]
Leslie
Weber
Snowball.com
(415)
508-2712
[email protected]
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