It seems as if Microsoft’s stance on entering the handheld division is quite firm for now. Peter Moore of Microsoft, compares Sony’s entrance into the handheld market currently dominated by Nintendo, is “like developing your own little operating system and saying, ‘Well, I’m going to challenge Windows’,” Moore told questioners at a Halo 2 event last week.
Even Chief Xbox officer Robbie Bach dismisses the point of entering the handheld market. “I think, in general, it’s different than our [console] business,” he told the audience.
“We’ve yet to see anybody make a meaningful connection between having a console and having a handheld. If Sony is distracted by way of a war with Nintendo, that’s fine with us,” he concluded.
While Nintendo’s dominance of the handheld market will likely to continue with the GBA SP still selling like hot cakes and with the Nintendo DS entering a market where it has basically been sold out in EB Games and Gamestop chains around the nation, Sony will have a hard battle up ahead, and will likely pay more attention to its console counterpart than its handheld vision.
