May 28, 2008
2K Sports Launches HypeKingdom.com in
Anticipation of Don King Presents: Prizefighter
Learn the art of hype from the king himself,
including creating the perfect nickname, self-promoting salvos using King’s
voice, interpret King’s custom dictionary and more
2K Sports today announced it has partnered with
the king of boxing and the godfather of hype, Don King, to launch
HypeKingdom.com in
support of the highly anticipated boxing video game, Don King Presents:
Prizefighter. Fans can now enroll in the University of Hype to learn the art of
larger-than-life self-promotion, while getting new insight into the man behind
the mania.
“To be the king, you’ve got to know the king, and
HypeKingdom.com
provides what you need to know to follow in my footsteps,” said Don King.
“You’ll also be witness to the spectacular promotionalization of 2K Sports’ Don
King Presents: Prizefighter, the most exhilarating boxing title the world has
ever seen!”
At HypeKingdom.com, fans can experience the
thrill of being the king through the following features:
- Nickname Generator – Joe Smith isn’t going to
fill seats, so get a Don King-inspired nickname that screams “the champ is
here!” - Customizable Hype Spoken by Don King –
Generate your own hype, Mad Lib-style, with the voice of the king. - Complete Guide to King’s English – Now fans
can accurately sling the slang to raise their hype game. - Hype Boards – A place where members can share
their own hype glory stories as well as enthusiasm for Don King Presents:
Prizefighter. - Screen Savers and Screen Shots – View all the
screen savers and screen shots in its tenacious spectaculocity to download and
share with friends.
Don King Presents: Prizefighter will deliver the
deepest, most authentic and entertaining boxing experience available. The life
of a boxer is more than just a night at the fights; it’s about building a career
and rising to stardom. In Don King Presents: Prizefighter, players must train,
overcome adversity, get promoted and avoid temptation to rise in notoriety. The
story of their struggle to become champion unfolds in a unique, live-action
sports documentary style that features real-life legends and current stars from
the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe
Calzaghe, and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of
the Year, and popular video vixen Bria Myles, also star in the documentary and
act as temptations for boxers throughout their career.
Don King Presents: Prizefighter will be available
on June 10, 2008 for Xbox 360, and this fall for Wii and Nintendo DS. For more
information, please visit
www.2ksports.com/prizefighter/.
