Activision has announced that they are going into the eSports business. Former CEO of ESPN and the NFL Network Steve Bornstein will serve as the division's Chairman while Mike Sepso, who is the co-founder and president of Major League Gaming (MLG), will serve as its Senior Vice President.
"Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours," said Bornstein. "I believe eSports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry."
Activision got some heavy hitters in the eSports community for example StarCraft, HearthStone, Heroes of the Storm and the "top console eSports franchise in the world”, Call of Duty.
"Celebrating our players and their unique skill, dedication and commitment is the essence of our eSports initiatives," concluded Activision boss Bobby Kotick.
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