| FOR
IMMEDIATE RELEASE For
Information, Contact: Lisa
Fields Sr.
Publicist, Corporate Communications Activision,
Inc. (310)
255-2227 lfields@activision.com ACTIVISION
BRINGS THE FIRST FAMILY OF SPRINGFIELD TO
THE MAT IN THE SIMPSONS(tm) WRESTLING "The
Simpsons" Take To The Ring In Their First Title On
The PlayStation Game Console Santa
Monica, CA – April 13, 2001 – Fans of FOX Broadcasting’s popular, animated
television satire "The Simpsons" can now grapple, pile drive and
body slam their way across Springfield in the The SimpsonsWrestling for the
PlayStation game console. The game, produced by Fox Interactive and
developed by Big Ape, is rated "T" for Teen by the ESRB. The
Simpsons Wrestling game is being published and distributed in North America by
Activision, Inc. (Nasdaq: ATVI) and is currently available at retail locations
nationwide for a suggested retail price of $39.99. The
Simpsons Wrestling is an all-out, humorous 3D wrestling/fighting game
featuring the much-loved characters and locations of "The Simpsons."
Players can take on the identity of their favorite character and battle their
way to the ultimate title – Champion of Springfield. The show’s voiceover
talent brings further authenticity to the game by performing their characters’
dialogue and comic wrestling taunts. Featuring
22 characters from the television show, The Simpsons Wrestling lets players
choose to wrestle as their favorites including Bart, Homer, Marge, Lisa,
Burns, Smithers, Krusty, Apu, Moe, Flanders and more. Each character executes
his or her own unique fighting style and "special moves" such as
Homer’s "Strangulator", Bart’s "Wedgie," Lisa’s "Pop
Quiz," and Barney’s "Duff Cloud Burp." Players learn to utilize
the numerous power-ups like the donut that increases speed, bowling pins that
can be used as clubs and bubble gum that slows players down. The game also
features 3D, graphically detailed Springfield locations such as the Simpson
house, Krusty Lu Studios, Moe’s Tavern, the Kwik-E-Mart, Barney’s Bowl-O-Rama
and the infamous Nuclear Power Plant. The Simpsons Wrestling was developed by
Novato-based developer Big Ape. About
"The Simpsons" "The
Simpsons" is a Gracie Films Production in association with 20th Century
Fox Television, with Film Roman as the animation house. Matt Groening is
creator and executive producer with James L. Brooks and Mike Scully for the
five-time Emmy Award winner for outstanding animated program. Seen by over 60
million fans weekly in more than 60 countries around the world, "The
Simpsons" ranks among the world’s most-watched programs ever even
outranking the self-proclaimed "World’s Most Watched Show," "Baywatch,"
across most major international (and even domestic) territories. About
Fox Interactive Recognized
as an innovative industry leader, Fox Interactive, an operating unit of Fox
Filmed Entertainment, a News Corporation company, is committed to developing a
full range of bold and engaging interactive entertainment. The company creates
and co-publishes computer and video game software based on Fox franchises as
well as new and original properties. About
Activision Headquartered
in Santa Monica, California, Activision, Inc. is a leading worldwide
developer, publisher and distributor of interactive entertainment and leisure
products. Founded in 1979, Activision posted net revenues of $572 million for
the fiscal year ended March 31, 2000. Activision
maintains operations in the US, Canada, the United Kingdom, France, Germany,
Japan, Australia and the Netherlands. More information about Activision and
its products can be found on the company’s World Wide Web site, which is
located at http://www.activision.com. The
statements contained in this release that are not historical facts are
"forward-looking statements." The company cautions readers of this
press release that a number of important factors could cause Activision’s
actual future results to differ materially from those expressed in any such
forward-looking statements. These important factors, and other factors that
could affect Activision, are described in the Company’s Annual Report on Form
10-K for the fiscal year ended March 31, 2000, which was filed with the United
States Securities and Exchange Commission. Readers of this press release are
referred to such filings. ### For
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