Activision’s Street Hoops tips off at retail outlets nationwide

ACTIVISION’S
STREET HOOPS(tm) TIPS OFF AT
RETAIL OUTLETS NATIONWIDE

Santa Monica, CA  — Aug. 22, 2002
— Playground basketballers everywhere can now get their game on street-style
with Activision, Inc.’s (Nasdaq: ATVI)
Street Hoops(tm) for
the PlayStation2 computer entertainment system and Xbox video game system from
Microsoft.  The game features a slammin’ soundtrack, authentic apparel,
notorious courts like NYC’s The Cage and Rucker Park, and a roster of playground
legends including 1/2 Man 1/2 Amazing, Headache, Hot Sauce and more, as featured
in the AND 1 Mix Tape Series.
Street Hoops
is currently available at retail outlets nationwide at a suggested retail price
of $49.99 and is rated "T" (Teen – gambling, strong lyrics) by the ESRB.

"Street
Hoops delivers an authentic ‘in your face’
playground experience with the energy, intensity and showmanship of real-life
street ball," said Larry Goldberg, executive vice president, Activision
Worldwide Studios.  "With real-world courts, today’s top streetball stars and
exciting action on- and off-the court, Street
Hoops will be a slam-dunk for
fans."

Street Hoops
encompasses the look, speed, energy and attitude of park/playground blacktop
competition.  The game allows players to compete in a nationwide tournament
representing their hometown on the most notorious street courts in nine U.S.
cites, as well as four fantasy courts that can be unlocked during gameplay.
Realism is the rule, allowing players to bet cash on competitions, buy authentic
real-world gear including Sean John, Ecko Unlimited, Southpole, Pure Playaz, AND
1 and more with their earnings, talk trash, shout and push other players around,
if need be. 

The game features multiple modes of
play including World Tournament, Lord of the Court, and multiplayer Full Court
and Half-court games.  Additionally, a large variety of real freestyle
basketball moves, dunks and a top hip-hop music soundtrack featuring Cypress
Hill, Method Man and Redman, Xzibit, DMX, Master P, Ludacris, and more, lend to
the game’s authenticity. 

Street Hoops
for the Xbox video game system from Microsoft is the first game on Xbox to
support HDTV resolution of 720p running at 60fps.
In addition, the audio for the Xbox version of the game offers Dolby Digital for
discreet surround sound during gameplay. The PlayStation 2 version of the game
offers DTS audio for discreet surround sound during game-play.  Activision’s
Street Hoops
will be released for the Nintendo GameCube this fall.
Additional information about Street Hoops
can be found at

www.streethoopsgame.com

Street Hoops
was developed by Black Ops Entertainment, creators of award-winning, top-selling
sports titles including Knockout Kings
and the March Madness
series. 

Headquartered in
Santa Monica, California, Activision, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure products.
Founded in 1979, Activision posted revenues of $786 million for the fiscal year
ended March 31, 2002.

Activision maintains operations in
the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia,
Scandinavia and the Netherlands.  More information about Activision and its
products can be found on the
company’s World Wide Web site, which is located at

www.activision.com

The statements contained in this
release that are not historical facts are "forward-looking statements."  The
Company cautions readers of this press release that a number of important
factors could cause Activision’s actual future results to differ materially from
those expressed in any such forward-looking statements.  These important
factors, and other factors that could affect Activision, are described in
Activision’s Annual Report on Form 10-K for the fiscal year ended March 31,
2002, which was filed with the United States Securities and Exchange
Commission.  Readers of this press release are referred to such filings.

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