Activision Showcases Eight New Games At 2004 Electronic Entertainment Expo

ACTIVISION SHOWCASES EIGHT NEW
GAMES AT 2004 ELECTRONIC ENTERTAINMENT EXPO

Game Slate Includes High-Profile
Entertainment Properties and Titles from Industry’s Premier Development Talent

Santa Monica, CA – May 4, 2004 –
Activision, Inc. (Nasdaq: ATVI) will showcase eight key titles from its fiscal
2005 game slate at the 2004 Electronic Entertainment Expo, taking place at the
Los Angeles Convention Center from May 12 – 14. The company’s lineup is
comprised of high-profile entertainment properties and titles created by some of
the industry’s premiere development talent. The slate includes games based on
such highly anticipated movies as “Spider-Man®2,” DreamWorks’ “Shark Tale” and
“Lemony Snicket’s A Series of Unfortunate Events™,” as well as id Software’s™
gripping 3D action game DOOM 3™ and The Creative Assembly’s award winning RTS
game Rome: Total War™.

Activision Debuts High-Profile
Entertainment Titles: Spider-Man®2 – Based upon the biggest movie event
of the summer from Sony Pictures Entertainment’s Columbia Pictures and Marvel
Studios, and including other world famous Marvel comic book characters, players
experience what it’s like to be the world’s most celebrated Super Hero,
Spider-Man. Players can swing, sling, dive, jump and scale the heights of
Manhattan to protect the innocent, in a living city with Super Villains, common
criminals, vehicles, trains and helicopters. Players re-capture the movie
experience by following the main storyline or choosing to embark on missions
that challenge them to perform good deeds, deter random crimes, and face classic
Marvel comic book villains such as Mysterio, using innovative new combat moves
in locations from the film and environments exclusive to the game. Spider-Man 2
is being developed by Treyarch and has been rated “T” for Teen by the ESRB.
(PlayStation 2, Xbox, GameCube, Game Boy Advance and PC).

DreamWorks’ Shark Tale™ –
Players experience the fun and adventure of the DreamWorks movie by assuming the
role of Oscar, a fast-talking little fish working his way up the food chain, who
becomes an unlikely hero as he searches for an easy path to fame and fortune.
Players undertake more than 25 adventure-packed missions set in their favorite
film locations and new environments exclusive to the game. With a blend of
original and film-inspired gameplay, players immerse themselves in a hip,
underwater urban culture featuring the gritty environments of Reef City and
funky tunes inspired by the film. DreamWorks’ Shark Tale™ is being developed by
Edge of Reality for the console versions, Vicarious Visions for the Game Boy
Advance and Amaze Entertainment for the PC and has not yet been rated by the
ESRB. (PlayStation 2, Xbox, GameCube, Game Boy Advance and PC).

Lemony Snicket’s A Series of
Unfortunate Events™ — Lemony Snicket’s A Series of Unfortunate Events is
based on the book series and upcoming Paramount Pictures, DreamWorks Pictures
and Nickelodeon Movies film starring Jim Carrey, Jude Law and Meryl Streep. It
is the only game that lets players experience first-hand the misadventures of
the savvy and resilient Baudelaire orphans as they narrowly escape from the
clutches of the villainous Count Olaf who is after their inheritance. In the
game, players switch between the three orphans, mastering each one’s unique
skills to solve puzzles and collect various items to build ingenious inventions.
By combining their talents, the Baudelaire orphans work together to outsmart
Olaf’s troupe of creepy cohorts and overcome sticky situations. Lemony Snicket’s
A Series of Unfortunate Events is being developed by Amaze Entertainment and has
not yet been rated by the ESRB. (PlayStation 2, Xbox, GameCube, Game Boy Advance
and PC).

X-Men™ Legends — The first
3D action-RPG based on the popular Marvel characters, the X-Men, X-Men Legends
challenges players to master the attributes of their favorite X-Men by creating,
customizing and controlling teams of four mutants in real time. Assuming the
role of more than a dozen popular Super Heroes, each with individual mutant
powers and fighting skills, including Wolverine, Gambit and Storm, players
lead teams of mutants as they battle the Brotherhood of Evil Mutants and other
Marvel villains on a quest to stop the extinction of mankind and determine the
fate of the world. X-Men Legends is being developed by Raven Software and has
not yet been rated by the ESRB. (PlayStation 2, Xbox and GameCube)

Activision Redefines Innovation by
Partnering with Premier Development Talent DOOM 3™ – id Software’s
terrifying battle with the forces of Hell is invading the Xbox®. A massive
demonic invasion has overwhelmed the UAC’s Mars research facility leaving only
chaos and horror in its wake. As one of only a few survivors, you struggle with
shock and fear as you fight your way to Hell and back in an epic clash against
pure evil. Battle alone or team up with a friend and fight your way through the
horror in the exclusive two-player co-op mode, or test your nerves against other
space marines in intense multiplayer action over Xbox Live. Built on id’s
revolutionary new 3D graphics engine, DOOM 3 draws you into the most frightening
and gripping 3D gaming experience ever created. DOOM 3 is being developed by
Vicarious Visions and executive produced by id Software and has not yet been
rated by the ESRB. (Xbox)

Rome: Total War™ — The
latest edition in the Creative Assembly’s award-winning Total War™ series, Rome:
Total War redefines the RTS genre by enabling gamers to take command of massive
armies that wage war in epic, cinematic battles in the brutal world of the Roman
Empire. The game delivers an accessible experience by offering players a
tutorial that immerses them into the action, advisors who assist them throughout
the game and traditional RTS controls. Players can elect to either auto-manage
cities, troop recruitment, finances, economy and auto resolve military battles,
or take full control of all aspects of the game. Rome: Total War has not yet
been rated by the ESRB. (PC)

Call of Duty™: United Offensive
— Expanding on the award-winning, epic and cinematic first-person action of
Call of Duty™, Call of Duty: United Offensive delivers more of WWII’s most
legendary conflicts by offering over 10 new levels in an all-new single player
campaign, as well as nine new multiplayer maps. Players engage in explosive
action from the front lines with newly added special effects, player abilities
and authentic WWII weapons. The enhanced multiplayer component features three
new team and objective-based modes including Tank Combat, Capture the Flag and
Domination – where players vie for control of the map by occupying multiple key
locations scattered throughout the level. Call of Duty: United Offensive is
being developed by Gray Matter and has not yet been rated by the ESRB. (PC)

Vampire®: The
Masquerade—Bloodlines™ — Vampire: The Masquerade – Bloodlines takes the
power of Valve’s Source Technology, the driving force fueling Half-Life 2, and
delivers a new type of RPG that blends the deep storyline, character development
and interaction, exploration, and multiple solutions to quests of a traditional
RPG, with the graphical beauty, fast action and first-person immersion of an
FPS. Gamers choose to play as one of seven different vampire clans, all with
unique skills, strengths and disciplines, and develop their characters by
completing story-driven quests using politics, alliances, persuasion and combat
to rise to power and become the most dangerous creature of the night. Experience
an authentic White Wolf Vampire: The Masquerade storyline set in the dark and
gritty vampire underworld of modern-day L.A. where your character’s clan
affiliation, “reputation” and gameplay choices will determine how the story
unfolds. Vampire: The Masquerade—Bloodlines is being developed by Troika Games
and is not yet rated by the ESRB. (PC)

About Marvel Enterprises, Inc. With
a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one
of the world’s most prominent character-based entertainment companies. Marvel’s
operations are focused in four areas: entertainment (Marvel Studios), licensing,
comic book publishing and toys (Toy Biz). Marvel facilitates the creation of
entertainment projects, including feature films, DVD/home video, video games and
television based on its characters and also licenses its characters for use in a
wide range of consumer products and services including apparel, collectibles,
snack foods and promotions. Marvel’s characters and plot lines are created by
its comic book division, which continues to expand its leadership position in
the U.S. and worldwide while also serving as an invaluable source of
intellectual property.

About Spider-Man Merchandising L.P.
Spider-Man Merchandising L.P. is a 50/50 limited partnership comprised of Marvel
Enterprises, Inc. and Sony Pictures Consumer Products Inc. The partnership
oversees all of the licensing and merchandising for the upcoming Columbia
Picture’s feature film "Spider-Man 2", as well as the Sony Pictures Television’s
animated series entitled "Spider-Man," all based on Marvel characters.

About Marvel Enterprises, Inc. With
a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one
of the world’s most prominent character-based entertainment companies. Marvel’s
operations are focused in four areas: entertainment (Marvel Studios), licensing,
comic book publishing and toys (Toy Biz). Marvel facilitates the creation of
entertainment projects, including feature films, DVD/home video, video games and
television based on its characters and also licenses its characters for use in a
wide range of consumer products and services including apparel, collectibles,
snack foods and promotions. Marvel’s characters and plot lines are created by
its comic book division, which continues to expand its leadership position in
the U.S. and worldwide while also serving as an invaluable source of
intellectual property.

About Spider-Man Merchandising L.P.
Spider-Man Merchandising L.P. is a 50/50 limited partnership comprised of Marvel
Enterprises, Inc. and Sony Pictures Consumer Products Inc. The partnership
oversees all of the licensing and merchandising for the upcoming Columbia
Picture’s feature film "Spider-Man 2", as well as the Sony Pictures Television’s
animated series entitled "Spider-Man," all based on Marvel characters.

About id Software id – Freud’s
primal part of the human psyche and one of the hottest game shops on Earth – has
been rocking the gaming world from Mesquite, Texas since 1991. As a renowned
leader in the industry, id Software forged such frenetic titles as Wolfenstein
3D®, DOOM®, DOOM II™, QUAKE® and QUAKE II™. With intense graphics and
mind-blowing action, id’s games have helped redefine the modern video game,
continually setting industry standards for technology and gameplay. And, in
keeping with tradition, id Software has amplified the world of adrenaline
pumping 3-D gaming with the release of their latest action titles, QUAKE III
Arena™, QUAKE III: Team Arena™, and Return to Castle Wolfenstein™. id Software’s
advanced DOOM 3 engine is leading the next revolution in 3-D interactive games.
Check out more about id Software at
www.idsoftware.com . 

About Activision, Inc. Headquartered
in Santa Monica, California, Activision, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure products.
Founded in 1979, Activision posted net revenues of $864 million for the fiscal
year ended March 31, 2003.

Activision maintains operations in
the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia,
Scandinavia and the Netherlands. More information about Activision and its
products can be found on the company’s World Wide Web site, which is located at
www.activision.com .

The statements made in this press
release that are not historical facts are “forward-looking statements”. These
forward-looking statements are based on current expectations and assumptions
that are subject to risks and uncertainties. The Company cautions readers of
this press release that a number of important factors could cause Activision’s
actual future results to differ materially from those expressed in any such
forward-looking statements. Such factors include, without limitation, product
delays, retail acceptance of our products, industry competition, rapid changes
in technology and industry standards, protection of proprietary rights,
maintenance of relationships with key personnel, vendors and third-party
developers, international economic and political conditions, integration of
recently acquired subsidiaries and identification of suitable future acquisition
opportunities. These important factors and other factors that potentially could
affect the Company’s financial results are described in our filings with the
Securities and Exchange Commission, including the Company’s most recent Annual
report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press
release are referred to such filings. The Company may change its intention,
belief or expectation, at any time and without notice, based upon any changes in
such factors, in the Company’s assumptions or otherwise. The Company undertakes
no obligation to release publicly any revisions to any forward-looking
statements to reflect events or circumstances after the date hereof or to
reflect the occurrence of unanticipated events. .

DOOM and ID are registered
trademarks of Id Software, Inc. in the U.S. Patent and Trademark Office and/or
some other countries.

Xbox is a registered trademark of
Microsoft Corporation in the United States and/or other countries.

TM, ®, Game Boy Advance and the
Nintendo GameCube are trademarks of Nintendo.

Activision is a registered trademark
of Activision, Inc. and its affiliates. All other trademarks and trade names are
the property of their respective owners.

Spider-Man, Mysterio and all related
characters: TM & 2004 Marvel Characters, Inc.

Spider-Man 2, the movie: 2004
Columbia Pictures Industries, Inc. All rights reserved

Marvel, The X-Men, Wolverine,
Gambit, Storm and the distinctive likenesses thereof are trademarks of Marvel
Characters, Inc., and are used with permission. Copyright  2004 Marvel
Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned
registered trademark. Super Villain(s) is a co-owned registered trademark.

DreamWorks’ Shark Tale TM & 2004
DreamWorks L.L.C