Ant-Man’s viral marketing campaign is brilliant

With all the attention on Avengers: Age of Ultron, Marvel's other super hero, Ant-Man, seems to be getting swept under the rug — especially with the onslaught of all the other movie trailers that dropped last week.

So if you're the marketing director for Ant-Man, how do you compete with all these other blockbuster films? Clever  viral marketing (and exciting trailers, of course).

Brought to our attention by a number of Redditors, it appears dozens of billboards advertising Ant-Man have begun popping up in Australia. The catch? They are all appropriately scaled for ants, or at least very tiny people.

It's a brilliant marketing tactic that plays off Ant-Man's ability to shrink to the size of an ant, but grow in strength.

These signs probably won't lead to Ant-Man outperforming Avengers: Age of Ultron in theaters, but it's at least worth a nod in the marketing team's direction. It got us talking, and if Ant-Man wasn't already on your radar before this maybe now it is. And if not, maybe the trailer will do some convincing.