Atari Ships Marc Ecko’s Getting Up: Contents Under Pressure

February 14, 2006

Atari Ships Marc Ecko’s Getting
Up: Contents Under Pressure

Original Action-Adventure Video
Game Featuring Over 65 Legendary Graffiti Artists, an Incredible Cast of
Hollywood Talent and an Amazing Soundtrack Hits Retail Stores Nationwide

Atari, Inc. and Marc Ecko, the
visionary behind several of today’s most respected youth lifestyle brands, today
announced that Marc Ecko’s Getting Up: Contents Under Pressure has shipped to
retail stores nationwide. Developed by The Collective,

Marc Ecko’s Getting Up: Contents
Under Pressure is rated ‘M’ for Mature and is available for the PlayStation®2
computer entertainment system, Xbox® video game and entertainment system from
Microsoft, and Windows.

Marc Ecko’s Getting Up: Contents
Under Pressure fuses innovative gameplay, a provocative and controversial
storyline, an eclectic and renowned voice acting cast, and a musical score
featuring some of the most influential voices and sounds of this generation.
Marc Ecko’s Getting Up: Contents Under Pressure includes a variety of
star-studded voice talent such as renowned hip-hop artist Talib Kweli, Sean
“Diddy” Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi,
Adam West, Andy Dick, Charlie Murphy, The RZA and Michael “M.C. Serch” Berrin.
The soundtrack features an array of licensed music and various original tracks,
such as an exclusive version of Notorious B.I.G.’s “Who Shot Ya,” remixed by
Serj from the band System of a Down; “Clik, Clak, and Spray” from Pack FM; “Book
of Judges” from Pharoahe Monch; and “Getting Up Anthem: Part 1,” performed by
legendary Hip-Hop artist Rakim and Talib Kweli, the voice of the game’s lead
character, Trane. More than 65 graffiti artists have lent their signature tags
and art to the game’s urban environments, while six legendary artists – Cope 2,
FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid – have served as in-game
mentors to the game’s lead protagonist.

“Marc Ecko’s Getting Up: Contents
Under Pressure breaks the mold of the current crop of games by fusing authentic
urban culture with truly diverse gameplay,” said Marc Metis, Senior Vice
President, Marketing, Atari, Inc. “With its unique story, talent, music, and
gameplay design, Marc Ecko’s Getting Up: Contents Under Pressure answers
consumers’ call for innovation and originality in gaming.”

Set in the city of New Radius, Marc
Ecko’s Getting Up: Contents Under Pressure features a world where freedom of
expression is suppressed by a tyrannical city government. In the game, players
assume the role of Trane – an unlikely hero just looking to get up until he
realizes there is much more at stake. Gamers learn and master various graf
skills, starting as a toy (beginner) graffiti artist and using street-smarts,
athletic prowess and vision necessary to become an “All City King,” the most
reputable of all graffiti artists. During their quest, players risk their lives
navigating vertical landscapes while battling rival crews, a corrupt Mayor and
the city’s Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots
of New Radius, where a well-placed tag brings respect and reputation. Gamers
also find themselves with an even greater burden – to use their high-wire
graffiti talents to expose the oppressive mayor and set the city free.

A limited edition of Marc Ecko’s
Getting Up: Contents Under Pressure is also available at select retailers
nationwide. The Marc Ecko’s Getting Up: Contents Under Pressure Limited Edition
is packed into a collectible Getting Up tin case and in addition to the game,
includes Marc Ecko’s Blackbook, offering an exclusive look inside the game’s
development process, a disc featuring a collection of short films, level
rundowns, game tips, and “making of” footage, and a silver pen with the Getting
Up "X" logo.

The Marc Ecko’s Getting Up: Contents
Under Pressure Limited Edition also features a soundtrack with four tracks
executively co-produced by Sean ‘Diddy’ Combs, including an exclusive version of
Notorious B.I.G.’s “Who Shot Ya,” remixed by Serj from the band System of a
Down. Other Combs’ tracks include “Clik, Clak, and Spray” from Pack FM, “Book of
Judges” from Pharoahe Monch and “Getting Up Anthem, Part 1,” performed by Talib
Kweli, the voice of the game’s lead character, Trane, and legendary Hip-Hop
artist Rakim. These songs, plus Rhymefest’s “Wanted” and various scoring pieces
from RJD2, are only available on the limited edition.

A mobile version is currently
available through Glu Mobile. For additional information about the game please
visit www.gettingup.com.