BAM! to Publish WipEout Fusion and Dropship for the PS2

SONY COMPUTER ENTERTAINMENT EUROPE AND
BAM! ENTERTAINMENT EXPAND NORTH AMERICAN AGREEMENT

BAM! Continues To Bring European
PlayStation® 2 Titles To North America

San Jose, Calif. (March 21, 2002) – BAM!
Entertainment (Nasdaq: BFUN) today announced that it will publish futuristic
racer WipEout Fusion and 3D action adventure Dropship: United Peace Force for
the PlayStation 2. This expanded relationship with Sony Computer Entertainment
Europe enables BAM! Entertainment to bring the games to the North American
market this summer. Just last month, BAM! announced that it will bring North
America the critically acclaimed racing title WRC: World Rally Championship for
PlayStation 2.

"We are delighted to confirm that we are
expanding our publishing deal with BAM! Entertainment, who have demonstrated
focus, energy and commitment to driving the PS2 and its superb range of software
titles to the North American market. The WipEout/ Dropship agreement underlines
our confidence in BAM! Entertainment as a valued and trusted publishing partner
and we look forward to working together with them," said Phil Harrison, Senior
Vice President of Development, Sony Computer Entertainment Europe.

"Given the impact the WipEout series had on
the original PlayStation, and the positive editorial reviews for Dropship, these
titles are highly anticipated games on the PS2," said Bernard Stolar, President
and Chief Operating Officer of BAM! Entertainment. "Once again the development
team at Sony Computer Entertainment Europe offers the North American market
superb content, stunning graphics and challenging gameplay."

The cult anti gravity racer, WipEout Fusion,
has received rave reviews since its release in the European market last month
and is providing the fastest and most adrenaline-pumping complete racing
experience on any gaming system. With 45 futuristic race circuits to negotiate,
players can corkscrew, jump, barrel roll and loop like never before. The game
has significant new features including super-enhanced tracks, ships and
weaponry, improved ship and pilot A.I. and six playing modes (including revised
arcade mode, a full league option and an elimination and a secret zone mode).

With WipEout Fusion, the WipEout brand again
redefines the benchmark for high-speed, high-intensity, sensory overload racing.
WipEout Fusion comes complete with a backdrop of cutting-edge dance soundtracks
from some of the world’s most acclaimed electronic music artists such as
Orbital, Plump DJs and Timo Maas. Visit the official WipEout Fusion PlayStation
2 web site at
www.wipeoutfusion.com.

Dropship: United Peace Force is an explosive
combat experience that takes gamers to the year 2050 where the United Nations
and NATO have been replaced by the United Peacekeeping Force. Freshly recruited
to the ranks, players must utilize a range of futuristic, super high-tech ground
and air combat vehicles to combat a new, deadly menace and unravel a political
plot that threatens world peace.

Dropship’s unique gameplay is a new take on
the action genre, where every tactical decision influences the success of the
mission. With the aid of a co-pilot, players can fly, drive and storm their way
through huge, photo-realistic combat zones, launching assaults on enemy targets
while political intrigue plays itself out in a frighteningly realistic plot.
Visit the Dropship: United Peace Force PlayStation 2 web site at

www.dropship-pilot.com.

For more information on WipEout Fusion and
Dropship: United Peace Force for PlayStation 2, or on BAM! Entertainment’s other
products, visit
www.bam4fun.com.

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe, based in
London, is responsible for the distribution, marketing and sales of PlayStation,
PS one and PlayStation2 software and hardware in 100 territories across Europe,
the Middle East, Africa and Oceania. At the end of December 2001, over 36
million PlayStation units had been shipped across these PAL territories, over 89
million worldwide. Between its Japanese debut, on March 4th 2000 and at the end
of December 2001, almost 25 million PlayStation2 units have been shipped
worldwide, making it one of the most successful consumer electronic product
launches in history.

PlayStation and the PlayStation logo are
registered trademarks, PS one and PS2 are trademarks of Sony Computer
Entertainment Inc. All other trademarks are property of their respective owners.

More information about PlayStation products
can be found at
http://www.scee.com
and
www.playstation.com.

About BAM! Entertainment, Inc.

Founded in 1999 and based in San Jose,
California, BAM! Entertainment, Inc. is a developer, publisher and marketer of
interactive entertainment software in North America and Europe. The company
develops, obtains, or licenses properties from a wide variety of sources,
including global entertainment and media companies, and publishes software for
video game systems, wireless devices, and personal computers. The company’s
common stock is publicly traded on Nasdaq under the symbol BFUN. More
information about BAM! and its products can be found at the company’s web site
located at
www.bam4fun.com.

This release contains statements that are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements are based on current estimates
and projections about BAM! Entertainment’s business, which are derived in part
on assumptions of its management, and are not guarantees of BAM! Entertainment’s
future performance, as such performance is difficult to predict. Therefore,
actual outcomes and results may differ materially from what is expressed or
forecasted in such forward-looking statements due to numerous factors. Such
factors include, but are not limited to those described in the final prospectus
dated November 14, 2001 relating to the initial public offering of BAM!
Entertainment, which was filed with the U.S. Securities and Exchange Commission.
Readers of the release are referred to this filing. BAM! Entertainment does not
intend to update any of these forward-looking statements after the date of this
release.

BAM! Entertainment, BAM! and BAM!4 are
trademarks of BAM! Entertainment, Inc. PlayStation is a registered trademark of
Sony Computer Entertainment Inc.

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