We have already seen how Gearbox and 2K has some big plans for the future of Battleborn and now they are flexing their muscles by releasing a three chapter long webcomic.
Instead of players having to read through pages of lore in a lackluster in-game menu Battleborn decided to release a three part webcomic where gamers can get a feel of the universe, get to know a few of the heroes that they will be playing as, and find out why some jerk thought it was a good idea to drag a bunch of stars into the void. The comic will be released one chapter at a time and as of now chapter one is out, the other chapters doesn't have a set release date yet and are just dated "Coming Soon".
With Blizzard's Overwatch being Battleborn's most obvious and immediate competition Battleborn has really stepped up their game with both a detailed plan of the future and now a comic leading up to the release of the game. Who knows what's next.