Black Bean Games Announces NewU Fitness First Personal Trainer

May 27, 2009

Black Bean Games Announces NewU
Fitness First Personal Trainer

Black Bean Games announces the
finalized title for the first game in the NewU franchise, NewU Fitness First
Personal Trainer. It is due for release on Wii in September 2009 and has been
developed by Lightning Fish Games and in partnership with the respective
industry leading brands Fitness First and You Are What You Eat.

The title NewU Fitness First
Personal Trainer incorporates the Fitness First branding directly. This is to
reflect not only the level of involvement they have had with the development of
the product, but also to assure customers that NewU is a REAL fitness
experience. All exercises are demonstrated by real video of qualified Personal
Trainers.

NewU Fitness First Personal Trainer
considers well-being as a perfect balance between physical exercise and a
healthy nutritional eating, the latter having been designed by the experts at
You Are What You Eat.

“This important decision is just the
first step in a series of marketing activities and strong synergies that are
being executed in conjunction with Fitness First globally wherever NewU Fitness
First Personal Trainer will be launched.” – Fabrizio Vagliasindi, Head of
Marketing, Black Bean Games.

“We hope this product will not only
complement what members find when they come to a Fitness First, but also
encourage the “new to exercises” person to take the next step and join the gym”
– John Gamble, Managing Director, Fitness First.

The product web site (www.newu.me) 
reveals NewU Fitness First Personal Trainer’s strong yet extremely clear and
sophisticated look, based on NewU look and feel.