Bloody Roar: Primal Fury Launches on GameCube

ACTIVISION’S
BLOODY ROAR:
PRIMAL FURY
FOR THE NINTENDO GAMECUBE LAUNCHES ONTO NORTH AMERICAN RETAIL SHELVES 

Santa Monica, CA –
March 28, 2002 – Gamers can now unleash their animal rage with the launch of
Activision, Inc.’s (Nasdaq: ATVI)
Bloody Roar: Primal Fury,
the first fighting game available for
the Nintendo GameCube(tm).  This latest installation in the popular
Bloody Roar
series delivers fast and fluid fighting action, incredible special effects and
amazing characters that have the ability to transform from humans into
Hyper-beast life-forms with special attack moves. 
Bloody Roar: Primal Fury
was developed by Hudson Soft Co., Ltd. and Eighting Co., Ltd. and
is rated "T" ("Teen" –
Blood, Suggestive Themes, and Violence – content suitable for persons ages 13
and older) by the ESRB with a $49.99 suggested retail price.

"Bloody
Roar: Primal Fury is the
latest creation from the developers of the popular
Bloody Roar
series," said Larry Goldberg, executive vice president, Activision Worldwide
Studios.  "Building on the series’ signature pulse pounding fighting action and
morphing characters,
Bloody Roar: Primal Fury
features new characters, new arenas, incredible graphics and special attack
moves that will take fighting to the next level on the Nintendo GameCube."

Bloody Roar:
Primal Fury
for Nintendo GameCube
takes full advantage of the hardware’s
next-generation graphics capabilities with fighting action (running at 60 FPS),
detailed animations, incredible attack moves, amazing special effects and
dynamic lighting.  Choosing from one of 16 characters, gamers can morph
mid-fight from humans into exotic beasts such as leopards, chameleons, tigers
and wolves.  Players face off against opponents in 10 interactive areas complete
with multiple levels and destructible walls and floors. 
Bloody Roar: Primal Fury
features seven gameplay modes, including five single player modes and two
two-player head-to-head tournaments.

About
Activision
Headquartered in Santa
Monica, California, Activision, Inc. is a leading worldwide developer, publisher
and distributor of interactive entertainment and leisure products.  Founded in
1979, Activision posted revenues of $620 million for the fiscal year ended March
31, 2001.

Activision maintains
operations in the U.S., Canada, the United Kingdom, France, Germany, Japan,
Australia, and the Netherlands.  More information about Activision and its
products can be found on the company’s World Wide Web site, which is located at

www.activision.com.

The statements
contained in this release that are not historical facts are "forward-looking
statements."  The Company cautions readers of this press release that a number
of important factors could cause Activision’s actual future results to differ
materially from those expressed in any such forward-looking statements.  These
important factors, and other factors that could affect Activision, are described
in Activision’s Annual Report on Form 10-K for the fiscal year ended March 31,
2001, which was filed with the United States Securities and Exchange
Commission.  Readers of this press release are referred to such filings.