Activision today announced the sale of limited edition dog tales that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.
"Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens. Our youngest veterans — those 18 – 24 years old— currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable," said Robert Kotick, Chief Executive Officer of Activision Blizzard and Founder and Co-Chairman of the Call of Duty Endowment. "With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce."
The dog tags will be available in more than 12,000 stores across the country including GameStop, Walmart, Toys R Us, Best Buy, and Target. They can be found in dedicated Call of Duty sections and counter displays. Each dog tag will sell for $4.99, with Activision donating proceeds from the sales to the Call of Duty Endowment.