Call of Duty: Black Ops 4 shatters Day One Sales Records for Activision

Call of Duty: Black Ops 4 is out now for PC, PS4 and Xbox One since a couple days and Activision already has reason for celebration. We loved the shuffling of ideas and breadth of content in Black Ops 4 which you can read in more detail in our review and it looks like we’re not alone in this. The newest entry into the cult first-person shooter series has managed to reinvigorate the interest into the series in a big way.

As reported by Business Wire, Activision shared some sales milestones achieved by Black Ops 4. Rob Kostich, General Manager of the Call of Duty franchise, revealed the insane success of BO4 while thanking fans for their trust into Activision and developer Treyarch.

“Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year, but probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.” – Rob Kostich of Activision

After all, Black Ops 4 marks a turning-point for the Call of Duty franchise. In a series first, BO4 forgoes a traditional single-player campaign in favor of giving all the attention on what gamers spend most of their times instead. Multiplayer. That alone would already be a radical shift for the series but Activision went all out and decided bank on the popular battle royale genre by implementing an entirely new game mode with Blackout.

It looks like the gamble paid off, since Black Ops 4 has managed to break digital day one sale records for any game in Activision history. That’s an insane achievement when you consider the many blockbuster titles the publisher has under its belt. The records continue by achieving day one sales records on the PlayStation Store and Xbox One as well.

The success story reaches further into the PC territory, which is probably the biggest surprise news out of all today. Call of Duty has traditionally become a widely-played shooter on consoles while the PC audience seemingly lost interest over the last years. Not with Black Ops 4 however, as the game managed to double launch sales compared to last year’s Call of Duty: World War II.

Activison made a risky decision to not release Black Ops 4 on Steam, the premier digital storefront on PC, but instead use the company’s own Battle.net. It’s likely the inclusion of a battle royale mode in Blackout, which gave birth on PC, that rekindled the interest of PC players to the series.