Call Of Duty Action Figures Announced

ACTIVISION, PLAN-B TOYS,
RADIOACTIVE CLOWN ENLIST FOR "CALL OF DUTY"

Licensed Action Figures Based on
Top-Selling, Critically-Acclaimed PC game Hit Front Lines This Spring

DALLAS – April 6, 2004 – Plan-B Toys
and Radioactive Clown have announced a new series of highly detailed,
historically accurate, WWII action figures based on Activision, Inc.’s (Nasdaq:
ATVI) award-winning PC game, "Call
of Duty(tm)."
Series 1 of the figures will be available in North America and Europe this May.

"We’re psyched to join forces with
Activision on their blockbuster franchise,
Call of Duty," said Jim Bloom, CEO, Radioactive
Clown.  "The intense, adrenaline-surging action pumped us up to create
true-to-gameplay action figures.  Our commitment to making top-notch toys based
on only the hottest PC and videogames, coupled with Plan B’s solid track record
of creating detailed military action figures, is the perfect combination to
bring Call of Duty
to life."

Call of Duty^TM:
Series 1 will include six soldiers, representing American and German military.
Each action figure will come equipped with multiple authentic weapons and
accessories with an MSRP of $8.99.

ALLIES:

82nd Airborne: Operation
Market Garden

Thompson SKG, M1911 with holster, Helmet, Stick Mag Pouch, 2 Canteens,
Lineman’s Kit, Carlisle Pouch, Entrenching Tool, Mussette Bag.

101st Airborne:  D-Day
Paratrooper
Thompson SKG, .45 Pistol with holster, Helmet, Stick Mag Pouch, 1

Canteen, Lineman’s Kit,
Carlisle Pouch, Entrenching Tool, Mussette Bag, Parachute Rig.

101st Airborne:  Bastogne

M-1 Garand, Cartridge Belt, Helmet, 1 Canteen, Carlisle Pouch,
Entrenching Tool, Mussette Bag, White Poncho.

AXIS:

Totenkopf Division
Officer
Walther P-38 with holster, MP-40, Gas Mask Cannister, Entrenching Tool,
Canteen, Haversack, Mess Kit, 3-cell Stick Mag Pouch.

Das Reich
Division:  Ardennes Offensive
Luger P-08 with holster, G-43 Rifle, Gas Mask Cannister, Entrenching
Tool, Canteen, Haversack, Mess Kit, K-98 Ammo Pouch.

Wiking Division:
Eastern Front
                                       
Walther P-38 with holster, MP-40, Gas Mask Cannister, Entrenching Tool,
Canteen, Haversack, Mess Kit, (2) 3-Cell Stick Mag Pouches.

"The team has worked hard to make
sure every aspect of ‘Call of Duty‘
was authentic down to the last detail," said David Anderson, Senior
Director,       Business Development, Activision, Inc.   "After seeing what
Plan-B and    Radioactive Clown could do, we knew they were ready to answer the
call."

ABOUT CALL OF DUTY^TM:

Delivering the cinematic intensity and chaos of battle, "Call
of Duty^TM"
thrusts players to the front lines of combat, as ordinary soldiers fighting
together as part of a squad through the epic moments of WWII.   "
Call of Duty^TM
" enables players to see the war from multiple perspectives, fighting as
American, British and Russian soldiers through 24 epic single player missions,
and delivers intense team-based, Axis vs. Allies multiplayer warfare for up to
32 battle-tested soldiers.  Created by Infinity Ward,
Call of Duty is rated "T" (Teen –
Blood, Violence) by the ESRB.

Call of Duty
has been awarded more than 50 Editors’ Choice Awards and 70 Game of the Year
Awards worldwide since its October 2003 release, including Overall Game of the
Year at D.I.C.E. given by the Academy of Interactive Arts & Sciences, Rookie
Studio of the Year and Excellence in Audio honors at the 4th Annual Game
Developers Choice Awards, Action Game of the Year (PC Gamer), PC Action Game of
the Year (IGN), Shooter of the Year (Computer Gaming World), PC Game of the Year
(GameSpy) and Best of 2003 (USA Today).

ABOUT ACTIVISION:

Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products.  Founded in 1979, Activision posted net revenues of $864
million for the fiscal year ended March 31, 2003.

Activision maintains operations in
the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia,
Scandinavia and the Netherlands.  More information about Activision and its
products can be found on the company’s World Wide Web site, which is located at

www.activision.com.

ABOUT PLAN-B TOYS:

Plan-B Toys Ltd. is the collaboration of three friends that have a goal to take
action figures back to their roots, back to a time when toys did more than just
sit on a shelf.  The toys of those days represented our best friends, greatest
heroes, and even our vile villains.  The ideas behind these action figures
represented more than the hottest movie or flashiest video game. They were based
upon a concept all their own.

ABOUT RADIOACTIVE CLOWN:

Radioactive Clown is an international manufacturer of collectible action figures
based on the hottest PC and videogames such as Unreal Universe:  Series 1 and
Horizons:  Empire of Istaria.  The company, created by former executives from
the irreverent PC and videogame publisher Gathering of Developers (godgames),
was conceived after recognizing that the video game action figure market was
under-served and nearly non-existent.